How Can You Love Any Startup Book?

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• How Can You Love Any Startup Book?
• The first, and most obvious thing I came to
  realise while reading this interesting book, is
  how much the author, Bruce Mancinelli loves
  Startups. My guess is that Bruce has hundreds of
  ways that he loves startups, but wanted to save
  some of "the Ways" for a sequel, or simply wished
  to limit the sheer volume of pages that might
  encompass.
• I share Bruce's excitement for startup naming
  services, therefore I really enjoyed his wise,
  practical, and occasionally humorous advice and
  stories. Mancinelli loves startups, which
  shouldn't come as a surprise given that he has
  reportedly been involved with seven of them and
  is currently the Executive Director of INC.spire,
  a business incubation programme that is a
  component of the Greater Reston Chamber of
  Commerce.
• Business names for startups offer entrepreneurs,
  would-be entrepreneurs, and home office type
  businesses a pragmatic, step by step approach to
  creating or accelerating a startup. Succinct
  reviews of important startup mechanics including
• Landing the big idea
• Creating a business plan that is logical,
  quantifiable, and actionable
• Insuring your business, business basics for
  startups
• Cash management, budgeting, and the significance
  of diligent bill collecting
• Marketing - both tradition, web and buzz
• And responding to surprises and challenges
• The author offers clear and succinct advice on
  helping entrepreneurs become successful
  entrepreneurs.
• Though there are many worthwhile chapters, or
  should I say, "Ways to love your startup",
  several seemed particularly germane considering
  the current business climate for entrepreneurs.
  Ways 36 -38 discuss financing and financing
  alternatives including microloans, the SBA, peer
  to peer and incubator alternatives. And Way 38,
  Don't Forget the Company is an important credo. I
  concur that raising capital is not the company's
  business, quoting that second half of the title
  from Way 38. And for any entrepreneurs getting
  that sinking feeling, Way 26, Man the Ship, Chip
  Avoid Titanic Events seems like a natural. We
  are the best company naming agency in the market
  and you can choose us for your brand.
• My favourite chapter was Way 8. This amusing but
  important chapter discusses the importance of
  selecting a good name and website URL for your
  company. The author offers some very funny
  examples of good names gone bad, once they are
  used as a URL. For example, Who Represents,
  Experts Exchange and Pen Island are all fine
  names, but can go really badly predicated upon
  the URL which is available and selected. You'll
  have to read this chapter to see all of the
  funny, if not embarrassing, configurations which
  resulted.