Get To Know More About SEO Trends 2023 - PowerPoint PPT Presentation

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Get To Know More About SEO Trends 2023

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SEO trends for 2023 are expected to focus on the user experience, with an emphasis on mobile optimization, voice search, and video content. AI-powered technologies such as machine learning and natural language processing will play a significant role in search algorithms. E-A-T (expertise, authority, and trustworthiness) will remain important in content creation and link building. Local SEO and social media integration will also continue to be essential for businesses to stay competitive. To know more: – PowerPoint PPT presentation

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Title: Get To Know More About SEO Trends 2023


1
THE MAJOR SEO TRENDS FOR 2022-23
www.latesthottrends.com
2
To ensure strong performance and overall success
in 2022, investing in SEO for your brand is
crucial. Its more than just necessary its
important. It enables us to improve our
websites exposure in search results, making it
simpler for our customers and new clients to
locate us online. To help you understand why you
should start spending more time and money on SEO
for your business, well be showing you some
predictions and SEO Trends in 2022-23.
3
1. Core Web Vitals
Core web Vitals are at the top of the SEO trend
in the 2022-23 list. It has not only a ranking
factor, it keeps getting stronger. Core Web
Vitals are a group of ranking variables that
Google uses to evaluate a users overall
experience on a specific website. Largest
ContentfulPaint (LCP) First Input Delay (FID)
Cumulative Layout Shift (CLS)
4
Search Engines give priority to long-form content
with high quality and rank top on SERP,
especially Google. Long-form content, in
particular, gives readers the biggest return on
their online time. This resulted in positive
return visits, memory value, and trust. However,
long-form content needs to be able to maintain
readers attention in order to be effective. The
objective is to make your information simple to
peruse, especially on mobile devices where large
blocks of text may intimidate some users and
overwhelm a small screen.
Long-Form Content
5
3. EAT
Content quality changes with the evolution of
search engine algorithms. You should follow EAT
principles while creating content expertise,
authority, and trustworthiness because Google
uses EAT to determine whether a website offers
high-quality content.
Expertise
Authority
Trustworthiness
6
Focusing on Search Intent
People who work in digital marketing ought to
view themselves as sculptors. That is the main
purpose of search intent. Finding the relevant
keywords and then stuffing an article with them
is not enough. You need to do Deep research into
your competitors content and create online
material that goes beyond what is currently
ranking at the top.
7
Mobile-Friendliness
In terms of web browsing, mobile has already
overtaken desktop in 2022, mobile devices
accounted for 55 of all internet traffic, while
desktops accounted for 42. It is essential that
your content and web pages are mobile- friendly
due to the growing number of mobile internet
users.
8
Thank You
For Your Attention
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