SEO Strategies for 2023

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Off page SEO By Nouman Ali Awan
NoumanAli Awan
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What is Off Page SEO
Off-page SEO simply tells Google what others
think about your site. For example, if you've got
a lot of valuable links pointing to your pages,
search engines will assume that you've got great
content the type that provides value for users.
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Backlinks
Links on websites other than your own that go
back to a page on your website. Backlinks are
also called inbound links because they represent
another website's traffic coming to your own
site. The quality and quantity of your backlinks
can help you rank higher in search engines such
as Google and Bing.
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Inbound link vs Outbound Link
Inbound links are links that come from other
websites or a different domain name. Outbound
links are those links on your website that link
out to websites with a different domain name.
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Do-follow Link vs No-follow Link
Dofollow backlinks and nofollow backlinks are two
ways of identifying a link and telling Google how
to associate the website you are linking to your
website. Dofollow links are a way to pass on
authority to a website, while a nofollow link
does not pass on link juice.
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Internal Links vs External Links
Internal linking occurs when a site links to
other URLs on the same site, whereas external
linking occurs when a site links to URLs on a
different site. Put another way, internal links
are when you link to your own pages, while
external links point to pages on other domains.
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Why is link building important?

• because links are Google's 1 ranking factor
• because links ARE the web
• because links point to great content (that
  deserves to rank well)
• because links pass power
• because links pass trust
• because Google confirmed that it would be
  unnatural to find a web site without back links
• because it's through links that Google discovers
  your website..

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Method of Backlinks

• Press Release
• Profile Links
• Directory Submissions
• Web 2.0
• Social Bookmarking
• Forums/Blog Comments
• Broken Link
• Document Sharing
• Guest Posts

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Press Release
Press release submission refers to writing about
new events, products or services of the company
and submitting it to PR sites. It is an off-page
SEO strategy the helps popularize your events,
products or services on the web to improve SEO of
your site.
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Profile Links
In profile link, you simply add your website's
URL to a personal, professional or any business
profile, which you create on different
sites http//www.authorstream.com/Dynamologic/
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Directory Submission
Directory submission is an off-page optimization
activity. It involves submission of your site to
a specific category of a web directory, e.g. if
you have a tutorial website then you are supposed
to submit your site in the education category of
a web directory.

1. http//www.apeopledirectory.com/
2. https//www.gowwwlist.com/
3. https//www.johnnylist.org/

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Web 2.0 Submissions
Web 2.0 Submission allows the users to access the
facilities of sharing, networking, and grouping.
It provides quality DoFollow backlinks where are
prioritized by the search engines. https//dynamo
logicsolutions.wordpress.com/2019/06/26/4-effectiv
e-tricks-for-fantasy-football/
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Social Bookmarking
Social bookmarking sites are a way for people to
search, discover, gather, and organize webpages
of interest using virtual bookmarks. Social
media works great for social bookmarking. Take,
for example, Pinterest. Pinterest is arguably the
most popular social bookmarking site ever
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Blogs/Forum Comments
A discussion forum is a type of website or
section of a web site where visitors can submit
queries and obtain answers from other
guests. https//www.quora.com/What-is-the-best-so
ftware-development-company-in-Pakistan
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Broken Links
Broken links are links that notify visitors that
the page does not exist, resulting in a 404 error
page. https//fonolo.com/blog/2016/12/10-customer
-experience-statistics-to-help-you-plan-2017/
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Document Sharing

• PPT Submissions
• PDF Submissions
• Infographic Submissions
• Images Submission sites
• https//issuu.com/dynamologic/docs/5_top_security_
  plugins_for_wordpres
• https//www.behance.net/gallery/83201305/How-to-Cr
  eate-a-Successful-Mobile-Application
• https//www.coroflot.com/dynamologic/How-to-Create
  -a-Successful-Mobile-Application

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Guest Posts
The practice of posting a blog article on someone
else's site to develop connections, exposure,
authority, and links is known as guest
blogging. https//thewebtier.com/seo/11-digital-m
arketing-trends-you-can-no-longer-ignore-in-2021/
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Guest Post Template

• Hey,
• Hope you are doing well in these crazy times.
• My name is Nouman, and I am a 'Partnerships
  Manager' working for Dynamologic, a web design
  and content marketing company.  
• I found your website during my research and
  content gap analysis for one of our clients. We
  are looking to expand our client's online
  presence and we think your website is a great fit
  for it.
• If you are open to it, we would like to provide
  you with a piece of quality content that will be
  in line with your website and your audience. The
  content will not be in any way promotional. The
  article shall carry a link to our clients
  website. 
• Also, we would like to compensate you for your
  time, please let me know if there is any
  publishing fee involved.
• Do let me know if this is something you would be
  interested in.
• Thanks in advance,

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Guest Post Template
Hey, Hope you are doing well in these crazy
times. My name is Nouman, and I am a
'Partnerships Manager' working for Dynamologic, a
web design and content marketing company.   I
found your website during my research and content
gap analysis for one of our clients. We are
looking to expand our client's online presence
and we think your website is a great fit for
it. If you are open to it, we would like to
provide you with a piece of quality content that
will be in line with your website and your
audience. The content will not be in any way
promotional. The article shall carry a link to
our clients website.  Also, we would like to
compensate you for your time, please let me know
if there is any publishing fee involved. Do let
me know if this is something you would be
interested in. Thanks in advance,
.