SEO Competitive Analysis

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SEO Competitive Analysis for 2023 Everything you
need to know

• Digital Dot Agency Malaysia

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You must perform a competitive analysis using
these five crucial procedures

• Determine Your Rivals
• No matter how old or fresh your company is, you
  should be aware of your competitors. This is true
  for both the products and services you provide
  and the search engine rankings of your SEO
  competitors!
• The first step in identifying your competitors is
  to compile a list. Take a look at the companies
  or websites that come up when people search for
  the keywords you want to rank for and the website
  you want to be first on. Online resources for
  analyzing SEO competitiveness also exist.
• This makes it a good way to find competitors
  because it will lead you to websites you may not
  have heard about or considered.
• Examine their SEO approach
• To learn more about the digital marketing
  Malaysia tactics of your rivals, visit their
  websites. This covers the design of the website,
  the kinds of material produced, and the long- and
  short-tail keywords that are being targeted.
• Also, you want to evaluate the adaptability of
  their websites for mobile devices.
• Knowing these things will allow you to compare
  the technical SEO of your website to that of your
  competitors.

3
Assess the content of your rivals

• Understanding the kind of content your
  competitors offer and which content draws the
  most traffic is crucial.
• To support your SEO strategy, confirm
• What are the most popular pages there?
• What web sites show up in keyword rankings?
• Which pages, in terms of percentage, get the
  greatest traffic?
• The material that attracts visitors to your
  rivals can astound you.
• When it comes to increasing brand recognition and
  directing traffic, social media is quite
  powerful.
• Examine your competitors social media platforms.
  Examine their degree of interaction, the number
  of followers they have, and the type of content
  they share. This can help you understand how your
  competitors utilize social media to get more
  people to their websites.

4
Investigate rivals Keywords

• You may be doing well for your primary keywords,
  but what about the ones you rank for but that
  drop you to the bottom of page one of the SERP?
• Pay attention to such keywords since making an
  effort to include them in your article may help
  you surpass your rival and grab the lead. Also,
  look for keyword opportunities and keyword gaps,
  which can help you choose the terms or phrases
  for which you should use tools to rank.
• Also, you should look into any highly searched
  phrases that could have been dropped by your
  competitors. See where they are sliding in the
  rankings by visiting the website, and try to
  figure out why. Use that opportunity by using
  those keywords in your writing.
• Examine the on-page optimization
• Since they spend more time and effort optimizing
  their sites than you do, your competitors may
  appear higher in search engine results than you
  do.
• You must thus look at the pages that are ranking
  better than you. This can help you comprehend why
  your competitors are outperforming you in terms
  of search engine

5
The following should be considered in your
analysis

• Your pages title is important to Google since it
  communicates the relevance of a phrase to a
  search and has an impact on ranking. Because they
  tell browsers how to display the title of your
  website in search results, social media, and
  browser tabs, make sure your title tags are
  accurate and related to the relevant keyword.
• The Meta description and Meta keywords tags
  should take note of this. Both will help Google
  comprehend the content of your page. See what
  your competitors are doing to enhance search
  results.
• When tags are relevant to certain keywords,
  Google favors headers and gives them weight. They
  may be extracted for featured snippets as well,
  which will move your material to the pages top.
• 
  Source URL -
• https//nineniki.com/seo-competitive-analysis-f
  or-2023-everything-you-need-to-know/