DIGITAL MARKETING-SMM COURSE IN BANGALORE - PowerPoint PPT Presentation

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DIGITAL MARKETING-SMM COURSE IN BANGALORE

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NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups. SMM COURSE IN BANGALORE – PowerPoint PPT presentation

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Title: DIGITAL MARKETING-SMM COURSE IN BANGALORE


1
DIGITAL MARKETING
2

Digital marketing
  • Digital marketing is the act of promoting
    products and services through digital channels,
    such as social media, SEO, email, and mobile
    apps. Any form of marketing that involves
    electronic devices is considered digital
    marketing.
  • It can be done online and offline in fact, both
    kinds are important for a well-rounded digital
    marketing strategy.
  • Digital marketing is not necessarily hard to
    learn, but it does take time, effort, and
    persistence.

3
Importance of digital marketing
  • Digital marketing helps an organization appeal to
    a much larger audience than it could through
    traditional marketing methods because the reach
    of the internet is worldwide.

4
Importance of digital marketing
  • Organizations have a number of different online
    methods they can use to reach out to customers,
    including through emails, social media, text,
    banner advertisements or affiliates.
  • This marketing method also enables organizations
    to target prospective customers who are most
    likely to buy their product or service. For
    example, a company can advertise holiday sales by
    emailing past customers or by sharing news of the
    deals on social media.

5
Types of digital marketing
  • Content marketing
  • Social media marketing
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Sponsored content
  • Affiliate marketing

6
Inbound marketing vs. digital marketing
  • Inbound marketing is a strategy that focuses on
    attracting customers using company-created
    internet content. The goal of inbound marketing
    is for customers to come to the organization
    rather than having marketers compete for
    customers' attention.
  • The difference between inbound and digital
    marketing is that digital marketing doesn't
    differentiate between inbound and outbound
    methods. Digital marketing is used as an umbrella
    term for all marketing that encompasses a digital
    outreach.

7
  • Inbound marketing targets customers through
    online platforms, such as social media or search
    engines, and is intended to create content that
    shows up in these places to drive organic traffic
    to an organization's website.
  • While outbound marketing can potentially reach a
    wider audience, it also runs the risk of
    barraging uninterested consumers. Inbound
    marketing is designed to reach interested
    prospects through audience segmentation, but by
    its nature, it might reach a much narrower group
    of potential customers.

8
B2B vs. B2C digital marketing
  • Digital marketing from business to business (B2B)
    is focused on online lead generation with the
    goal of an organization finding another business
    that will purchase its product or service.
  • Digital marketing from business to consumer (B2C)
    is focused on attracting individuals and having
    them become customers. B2C digital marketing also
    pays more attention to creating an accelerated
    buyer's journey for customers.

9
B2B clients typically have a longer
decision-making process, as it requires more than
one person's input. B2C customers, on the other
hand, only need their own input -- and could also
make purchasing decisions based on emotion or
mood.
10
Digital marketing benefits
  • Global and local reach Individuals can see the
    same ad in different time zones or across the
    globe. Digital marketing also improves local ad
    visibility, so organizations can customize their
    locally targeted ads.
  • Targeting specific audiences Customers and
    prospective customers can stay connected to
    brands through email or social media platforms,
    where organizations can then communicate with
    them or test offers to gain insights.

11
  • Cost-effectiveness Digital marketing is less
    expensive than traditional forms of marketing,
    such as TV spots. It costs almost nothing to
    promote through email campaigns and social media.
  • Customized channels Digital marketing channels
    can be marketed differently, depending on the
    organization and the platform it's on. Marketing
    teams within an organization can find their best
    and strongest forms of marketing and modify those
    methods as needed.

12
  • NATIONAL INSTITUTE OF DIGITAL MARKETING
  • Contact us 91 9611361147
  • nidmindia_at_gmail.com info
  • _at_nidmindia.com
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