The Benefits of Using WhatsApp Business for Small Businesses

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The Benefits of Using WhatsApp Business for Small
Businesses
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It is an established messaging app

• WhatsApp has made a special place in the world of
  social media platforms. It has traversed a long
  journey from being a messaging platform to a
  business avenue.
• Yes, it is now a powerful and effective tool for
  running business marketing campaigns and taking
  your business to the next level.
• What could be the different benefits of
  using WhatsApp business platform? Lets know that.

• When billions of people use WhatsApp, you cannot
  ignore its spread and popularity. In fact, it is
  the leader in instant messaging apps. With a
  spread of almost 200 countries across the globe,
  it is the one and only messaging medium.
• The most important aspect of its spread is that
  it is completely free. Therefore, WhatsApp has
  replaced phone calls and standard messaging. Both
  of them are paid, hence, people prefer using
  WhatsApp instead of that.
• There are no barriers for end users and if one
  decides to leverage it for business marketing,
  then his audience is already there.

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Its reach is amazing

• It is a real-time communication channel. The
  messages are delivered instantly, and people
  check the messages instantly. The readability of
  WhatsApp is the highest. Statistics say that 98
  percent of messages are opened, and the click
  rate is 50 to 60 percent.
• Thus, your marketing messages will reach the
  target audience immediately. And you can gain
  business benefit.

It is personalized and private

• When you think about WhatsApp, the biggest
  benefit is that it is personal and private. The
  account is associated with a mobile number, and
  it offers a safe, secure, one-to-one
  communication channel.
• Therefore, whether you are a seller or buyer, you
  can ask personal questions, connect to the other
  person or share things to establish customer
  communication.

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Diverse and interactive formats of content
It is trustworthy and secure

• All WhatsApp chats are encrypted. From a business
  point of view, its secure enough to exchange
  even sensitive information, such as password
  resets. Even it is possible to apply for
  a WhatsApp green tick, using the API. It is an
  official account symbol for extra reassurance.

• It is a distinct benefit of this app. It offers a
  wide range of formats and interactive content
  options for all types of business messaging.
• In addition, messages can be much longer than SMS
  (1,000 characters).  All this makes WhatsApp
  right platform for business. Use it to earn
  profits and be successful!

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Also Read

• The Benefits of Using WhatsApp Business for
  Marketing

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