Tips and Tricks for Generating Great Leads

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Tips and Tricks for Generating Great Leads
Following up on leads is much easier than
generating leads. Customer retention is much
easier than generating leads. If not, then every
business would be able to find new customers
among their competition. Use the following advice
to help you better generate leads so that you can
have a solid foundation to grow your business.
Incorporate social media into your efforts to
generate more leads, and you will be more
successful. Many people do all of their browsing
through social media sites these days, so that's
where your business needs to be. Cover the major
platforms with great offers specifically targeted
to your potential customers and watch the leads
come in!
Open up your business to the world. There are
events such as Doors Open at which businesses
allow customers to come in and see how they work.
Even if you're an architect or real estate agent,
you can let potential customers in to see
how organized and authentic you really are, which
can generate leads.
Analyze the numbers surrounding your lead
generation. Are you finding it takes lots of
hours to discover potential leads? Are these
leads qualified or rather weak? Measure the time
you have in versus the conversion rate. This will
help you decipher which tactics give you the best
return on your investment.
Target people seeing freebies as part of your
list generating efforts. While giving things away
doesn't usually make money right away for you,
there will be plenty of people ready and willing
to sign-up for the free stuff. Keep this list
separate from your others, but include it in all
your future campaigns.
Don't forget your website! Many people create a
site and then just leave it, believing that "if
you build it, they will come." They won't unless
you actually put some effort into it. Create a
blog and update it frequently, or add new content
as often as possible to the site itself.
Don't be afraid to cut certain tactics that
aren't performing as they should. Even if
a tactic is generating a ton of leads, it may be
that the leads just really aren't that strong. If
there's low to no conversion, why continue
spending in the channel? Rather double down on
tactics that are converting.
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Create a local reciprocal referral database for
yourself and other local businesses. You can set
it up on Google Documents and ask people you know
to join it. If you know someone who needs dental
work you can refer them to a dentist on the
list and, if he knows someone who needs you
he'll, do the same.
Can you work in webinars, seminars or free tools
and downloads for your business? If you can
provide this type of information related to your
niche, then people will sign up for them. When
they do, you have their contact information as a
new lead, and of course this is a targeted, niche
specific contact.
Direct mail, or what is fondly referred to as
snail mail, is still a viable option. Marketers
are so focused on cheap ways to market online
that they're ignoring direct mail. You will
establish yourself as a unique business if you
utilize it. Try it and see if direct mail works
for you.
Remember that trending on social media isn't the
be-all and end-all of marketing. If you can get
any positive buzz at all about what you're
selling, you're generating leads. When using
social media, the content is king as long as you
present it in a way which doesn't sound like spam.
Develop strong call-to-actions in your marketing.
It doesn't matter if its traditional advertising,
email marketing or social media advertising - you
need a strong call-to- action to generate leads.
If you simply advertise your name with no desired
action, all you are doing is brand building. You
aren't at all developing the opportunity
for generating leads.
Consider creating websites for all the different
niches of potential leads you have. For example,
"NewlywedHomes.com" for a real estate agent
marketing to newlyweds, or "EmptyNestHomes.com"
for the same agent marketing to those whose kids
have flown the coop. Targeting your pages to your
leads will boost the number which convert.
Never oversell when building leads. If a prospect
thinks you are selling them too much, they'll
have an easier time saying no to you. People in
this world do not like overselling. It is
actually up to you to make your products look
solution-oriented. You must solve a problem
people or companies are having.
Create landing pages for each type of marketing
campaign you engage in. For example, have a page
just for those you target with direct mail - are
they local?
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Then mention that on the page. Your email
newsletter won't be going to local people, but
they will be tech savvy, so focus on that.
Your site must be optimized when it comes to
generating leads. You need to get a contact form,
or at least a strong call to action, as one of
the first things that a potential customer sees.
Quickly, they must understand what you want them
to do, along with how to contact you. This makes
a massive difference in overall results.
As you consider who to exchange links with, think
about your local status. If you are a landscaper,
you have no interest in advertising yourself in
another area. As a result, exchanging links with
a landscaper who isn't within your geographic
area means you both get SEO benefits and
potential leads without competing with each other.
If your website is not using responsive design,
convert it as quickly as possible. Mobile devices
are quickly becoming the screens of choice for
lots of people. If your website is not optimized
for mobile, then it'll be a poor experience. You
won't convert leads once they arrive. A
responsive design will have your website
looking great on all devices.
Leads are definitely part of the foundation of
your business. You must continuously be seeking
new leads by pursuing different strategies. The
advice provided should help you get started, and
you're going to have to make sure you maintain
your focus. If you do these things, the leads
will come.