5 Reasons Why Top Brands Use 360 Video And You Should Too!

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5 Reasons Why Top Brands Use 360 Video And You
Should Too!
Consumers have become increasingly demanding as
far as video marketing goes. With the increased
need for video content that sprung with the
pandemic, your users now seek even more immersive
video experiences. And this is where 360-degree
video comes in! Here at Studio52, we create
everything video content- related so you can get
your best foot forward, and stay competitive in
this field of personalized experiences. So lets
see what a 360 video is and why you should start
using it!
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What is 360 Video Unlike your classic video
footage, a 360 video is actually recorded from
all directions and angles, hence the name. These
videos give you a complete 360-degree vision so
that you can experience the scene from every
corner. You can literally take control of the
watching experience too and navigate the scene
from whichever perspective you like! A great
video offers such an immersive experience because
it concentrates on providing engaging scenery
and not only sharing information. These videos
allow us to create a deeper connection with your
audience and storyteller your brand like never
before! 360 videos will push for higher levels of
engagement, driving the click numbers up, and
increasing shares and view rates ultimately
lowering your cost-per-view when
advertising! Still not persuaded? Lets see five
other reasons why you should go with 360
videos. Beauty of Experience People love to make
their buying decision based on that future image
that the product or service will bring, It is
the very feeling or the imagination of that
feeling that will persuade them to move their
budget towards a specific product. Imagine if you
could show them whats it going to look like even
before they make the decision! These videos make
the wildest dreams possible, allowing the viewers
to immerse themselves in virtual reality and
control all the action. Imagine, if youre able
to offer them a unique insight and look at
whats it like to enjoy your product or service
even before theyve made a purchasing
decision! Check out how Samsung does it Samsung
360 Snowboard Freeski Experience
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Empathy Feelings play an important part, and
empathy is one of the strongest feelings in the
world that makes us move in a certain direction!
If you want to push people to fund your project,
then how about connecting them to the issue or
the cause first? No better way to show empathy
than to imagine yourself in others clothes and
walk in their shoes. While we cannot guarantee
the clothes or the shoes, we can definitely
guarantee the view. You can improve the
audiences knowledge of any cause, service, or
product that will make them have an emotional
response too! And emotions play a big part in our
buying decisions. Another example is an autism
cause campaign by Autism TMI Autism TMI Virtual
Reality Experience VIP Access We all like to
feel special, and be let into the world for a
designated few! Its just something so exclusive
about feeling like a VIP, even if its a virtual
experience. How about giving your audience this
unique perspective and insight? You can use these
videos to give your audience a peek at what they
wouldnt usually see from your brand. You can
take them behind the curtains of your event, show
them the production process or give them insight
into what goes into what they will enjoy if they
give you their vote! Check out this sneak peek at
the fashion week All Access at Jason Wus New
York Fashion Week Show (360 Video) Create The
Fear Of Missing Out One thing that social media
platforms of today are good at is creating that
fear of missing out feeling on us. You can
definitely use these 360 videos to spike their
interest and further raise that FOMO sensation
if your product or service is limited in any
way. Just check this example by Tomorrowland
festival Tomorrowland 2014 360 Degrees of
Madness
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Imagination Visualized If you really want to
capture your audience and gain their attention,
stirring their imagination is the best way to
go! 360-degree videos use all angles and editing
techniques to enhance the emotions and
sensations of being right there at the spot! Be
it a fashion show in Milan, or the top of the
Mauna Kea volcano! Video by Expedia 360 How
Far Australia Expedia Now, things that it can
do for your business, right? Conclusion 360-degr
ee experiences help us change perspectives and
alter the line between the possibilities within
our grasp. Open yourself to this amazing way of
marketing your business, and youll quickly see
the reaction it gets from your viewers. If youre
not already there, let the trusted content
partner of the MENA region help you there use
the professionals at Studio52 to help you create
the most immersive marketing experience youve
ever published!