best practices and common mistakes in content syndication

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CONTENT SYNDICATION BEST PRACTICES AND COMMON
MISTAKES
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WHAT IS CONTENT SYNDICATION?

• A third-party website republishing web-based
  material is known as content syndication.
• Blog entries, articles, infographics, videos, and
  more, can be syndicated.

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BEST PRACTICES
1. TARGETING THE AUDIENCE
Target sites with similar audience profile as
your target audience. For example, for a beauty
magazine it will not make any sense to syndicate
content on sports website.
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2. TARGET SITES WITH HIGH DOMAIN AUTHORITY
Domain authority (DA) indicates the credibility
and strength of a website. Search engines tend to
favour websites with more domain authority.
Increased visibility and organic traffic result
from this.
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3. SHORTENENING THE POST
Shortening the post while syndicating and
redirecting to the original page proves
beneficial.
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4. PROPER ATTRIBUTION TO THE ORIGINAL SITE
The search engine should recognize your content
as the original content. So make sure the
syndicated content has proper credit to the
original site.
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COMMON MISTAKES
1. NOT TARGETING THE RIGHT PLATFORMS
Publishing your content on platforms that cater
to your specific audience ensures that it reaches
the right people who are more likely to engage
with and benefit from your content.
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2. FAILING TO CUSTOMIZE THE CONTENT
Adjust headlines, intros, and formatting to
maximize engagement and make the content feel
native to the platform.
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3. IGNORING SEO CONSIDERATIONS
Avoid duplicate content issues by using canonical
tags or noindex tags on syndicated articles to
indicate the original source.
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4. FORGETTING TO TRACK AND MEASRUE RESULTS
Implement analytics and tracking mechanisms to
measure key performance indicators (KPIs), such
as traffic, engagement, conversions, and
backlinks.
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