A Comprehensive Guide to the Coalition Loyalty Program

1
COALITION LOYALTY PROGRAMS

• Building strong collaborations

www.retyn.ai/
2
What is coalition program?

• A coalition loyalty program is a loyalty program
  that brings together a diverse range of brands to
  offer a unified loyalty program, providing
  enhanced benefits and a seamless customer
  experience.
• It allows customers to earn and redeem rewards
  across all participating brands. 
• This loyalty plays a major role in businesses to
  build brand loyalty. 

3
The Logic
Store 2
Store N
Store 1
4
Benefits of coalition loyalty program

• More footfall and dwell time
• Customer identification
• Easy enrollment
• Cross-brand promotions
• Global customer management

5
More footfall and dwell time

• A brand that offers incentives for repeat
  purchases, such as points or coupons, is much
  more likely to retain their customer base.
• With many brands combining together, customers
  will get more time to explore thus by redeeming
  the coupons or points given by the brands.
• An increase in footfall can lead to a greater
  number of customers purchasing goods and
  services, which will generate more profit for the
  brand.

6
Customer identification

• Identifying customers is important for a brands
  success. Customer identification is the process
  of linking customer data with a specific
  individual or account. 
• Brands should enable latest technologies which
  has the ability to track customer behaviour and
  purchases, giving insights into how to better
  market to them in future.
• This enables brands to know who their customers
  are and create personalized offers for them. 

7
Easy enrollment

• A brands loyalty program is an important
  strategy to generate more revenue.
• By integrating loyalty program with card linking,
  receipt scanning, or cloud printing etc, the
  number of loyalty program members increases.
• This will also helps brand to increase customer
  loyalty and brand credibility.

8
Cross brand promotions

• A coalition loyalty program allows for customers
  to earn and redeem rewards across different
  stores, brands, or industries. 
• This strategy can be used by brands to create
  promotions that have a cross-branding effect on
  the customer.
• This will increase footfalls and brand loyalty.

9
Global customer management

• As more and more customers shopping habits
  changes, brands must adapt their strategies to
  meet these changing needs.
• The coalition program is a single customer view
  that can span multiple brands with benefits from
  membership programs across different brands.
• By adopting this approach brands can increase
  loyalty.

10
Ideal for,
Shopping Malls
Airports
11
Summary

• Coalition loyalty programs are an emerging trend
  among companies who want to establish a
  partnership with other brands.
• Customers can also enjoy various benefits and
  incentives with this program because they have
  access to so many brands at the same time.
• These programs are created by brands that share a
  common goal of increasing customer engagement and
  brand awareness.

12
THANK YOU
Read more on coalition loyalty program https//w
ww.retyn.ai/program-types/coalition-loyalty