Syndicated Market Research 101: What to Know

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Syndicated Market Research 101 What to Know
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Syndicated Market Research 101 What to Know

• Theres no substitute for custom market
  research. Specificity of the research question
  (which goes hand in hand with customized
  research) enables a company to more fully
  identify the unique factors affecting its own
  business practices. But sometimes customized
  research is simply not possible.

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• Time and money constraints, as well as limited
  manpower, can individually or collectively serve
  as limitations to true proprietary insight. In
  the absence of custom market research, however,
  there are resources that you can use that provide
  meaningful even if general feedback.
  Syndicated market research is one example. Take a
  look

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What is Syndicated Market Research

• There are two basic forms of market research
  custom and syndicated. The first is created for
  and owned by a specific company, designed with
  the companys own unique products, policies,
  issues and resources in mind. Syndicated
  research, on the other hand, is not restricted to
  any one company.

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• Instead, it aims to shed light on general
  market conditions, with data results owned by the
  firm conducting the research and the costs of the
  research shared among multiple interested
  parties. This type of research provides
  cost-saving benefits and basic market insight to
  the companies who buy it, but no true proprietary
  details.

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How Syndicated Market Research Works

• Typically, a market research firm offers either
  custom or syndicated research services. Some
  offer both. When offering syndicated market
  research, the firm gathers market information on
  an ongoing basis, analyzes it and then sells it
  to interested companies wanting general market
  intelligence. Sometimes, interested companies
  will come together and commission a syndicated
  market research report in advance

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• when this occurs, its possible that they
  influence some of the research firms questions
  and that some portions of the results are made
  available only to them. The broader information
  gleaned from the research endeavor is still
  available to any syndicated market research
  buyer, though. In this way, all purchasers of
  syndicated market research are able to acquire
  data that reveals widespread market trends and
  common customer behavior, allowing them to forgo

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• the time and cost of customized research but
  still have valid and accurate information with
  which they can begin to strategize their own
  business decisions.
• The Benefits of Syndicated Market Research
• Syndicated market research is a great starting
  point for businesses. It offers
• Trustworthy information quickly
• An accurate overview of the overall market
• Insight into industry history, trends and
  possible issues

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• Awareness of brands, including consumer
  perceptions regarding individual products and
  companies
• Superficial competitive analyses
• Want to Learn More
• Our researchers at Research America understand
  the value of all types of market research. To
  learn more about syndicated reports, as well as
  custom market research projects, and how
  leveraging the two together can yield even
  greater business insight, please contact us today.