Connected TV advertising (18) - PowerPoint PPT Presentation

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Connected TV advertising (18)

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Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now. – PowerPoint PPT presentation

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Title: Connected TV advertising (18)


1
Connected TV advertising
  • How to Create Engaging and Interactive CTV Ads
  • Connected TV (CTV) advertising offers the
    opportunity to deliver engaging and interactive
    ads to a targeted audience. Here are some tips
    for creating effective and engaging CTV ads
  • 1. Utilize the CTV's built-in features CTVs
    often have built-in cameras and microphones,
    allowing for the use of interactive and
    personalized ads. For example, a fashion brand
    could create an ad that allows viewers to
    virtually try on different outfits, providing a
    personalized and engaging experience.
  • 2. Use engaging visuals and audio The visuals
    and audio of a CTV ad can play a crucial role in
    its effectiveness. Use high-quality images and
    videos, as well as a catchy and engaging
    soundtrack, to grab the viewer's attention.
  • 3. Keep it brief CTV ads are often shown during
    commercial breaks, which means that viewers may
    have a limited attention span. Keep the ad brief
    and to the point, using a clear and concise
    message to convey the key information.

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  • 4. Incorporate a call to action A call to action
    (CTA) is an important element of any ad, and CTV
    ads are no exception. Use a clear and compelling
    CTA to encourage viewers to take the desired
    action, whether it be visiting a website, calling
    a number, or downloading an app.
  • 5. Track and measure performance CTV advertising
    offers the ability to track and measure ad
    performance in real-time. Use this data to
    continually optimize and improve the ad, making
    adjustments as needed to increase its
    effectiveness.
  • To summarise, creating engaging and interactive
    CTV ads requires a combination of high-quality
    visuals and audio, a clear and concise message,
    and a compelling call to action. By utilizing the
    CTV's built-in features and tracking and
    measuring performance, advertisers can create
    effective and engaging CTV ads that grab the
    viewer's attention and encourage them to take an
    action.
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