Why Social Commerce Is Better Than E-commerce?

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Why Social Commerce Is Better Than E-commerce?
In todays market, a wide range of options
available for selling products and services to
customers. Small businesses can engage in
commerce through physical stores, websites,
social media platforms, or a combination of these
channels. If you are considering taking your
business online, you may have come across terms
such as eCommerce and social commerce. These
terms refer to similar yet distinct experiences
for both you and your customers. Understanding
the differences between them will enable you to
make an informed decision about the online
component of your small business.
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What is e-commerce? When products or services are
bought and sold online, it is referred to as
e-commerce or electronic commerce. In this type
of transaction, customers make their selections
based on the photos or descriptions provided by
the seller, rather than choosing the products
directly. What is social commerce? Social
commerce is akin to e-commerce, involving the
buying and selling of goods on social networking
platforms such as Facebook, Instagram, or
Twitter. Put simply, social commerce entails
utilizing social networks for e-commerce
transactions. Difference between e-commerce and
social commerce
4 reasons why you should try social commerce 1.
Social commerce streamlines the process See it,
click it, buy it. With social media shops, the
friction in moving from discovery to purchase is
removed, providing a straightforward path to the
checkout. The product is there on the platform,
eliminating
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• the need to navigate to external websites. Every
  click matters, and minimizing the steps between
  discovery and purchase reduces the chances of
  potential customers changing their minds.
  Avoiding the transition from an ad to a website,
  then to a shopping cart, and finally entering
  credit card information streamlines the process.
  By bringing the shopping experience directly to
  social platforms the journey from discovery to
  purchase becomes more efficient and
  user-friendly.
• Social media is where Millennials and Gen Z like
  to shop If your target audience falls within the
  18-to-34 age range, they are already active
  online, eagerly awaiting shopping opportunities
  as they scroll through their digital platforms.
  In 2019, 48 of U.S. internet users within this
  age group made purchases through social media.
  Even among those who havent explored social
  media shopping yet, 27 have shown interest in
  giving it a try. Consider this the contemporary
  marketplace its time to establish your
  presence and start selling!
• Target specific audiences for effective selling
  Leverage abundant customer data on social
  platforms for precise advertising. Social
  commerce allows you to present tailored,
  ready-to-buy products to individuals who would
  appreciate them, surpassing the capabilities of
  traditional e-Commerce and marketing.
• Opportunities for substantial earnings are
  available Numbers, much like Shakiras hips,
  tell the truth. Projections indicate that e-sales
  will exceed 735 billion in next

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three years. For this its wise to showcase your
products in the online spaces where your
customers are already engaged. Research reveals
that 81 of shoppers explore products on
Instagram and Facebook, while shopping is a focus
for 48 of Pinterest users. Cater to their needs
and desires give them what theyre searching
for! So, yes, social commerce is better than
e-commerce. Social commerce outshines
traditional e-commerce by seamlessly integrating
shopping into social platforms where users
engage. Direct and interactive nature of social
commerce eliminates friction in the consumer
journey and taps into the vast potential of
targeted advertising and personalized product
recommendations. It leverages the social aspect
of online interactions, creating a dynamic and
engaging shopping experience that transcends the
limitations of conventional e-commerce
models. AUTHOURS BIO With Ciente, business
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