On Page SEO Tachniques PowerPoint PPT Presentation

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Title: On Page SEO Tachniques


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On - Page SEO
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What is On-page SEO ?
On - page SEO is the process of optimizing
webpages or content to improve search engine
rankings and drive organic traffic to the website.
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Why On-page SEO important ?
  • On - page SEO helps search engines understand
    your website and content.
  • On-page SEO helps search engines to identify
    weather the website or the content is relevant
    ot searchers
  • query.

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On- page SEO Techniques
  1. Write unique,helpful content.
  2. Place target keywords.
  3. Write keyword rich title and tags.
  4. Write click-worthy meta descriptions.
  5. Optimize URLs.
  6. Add internal links.
  7. Add external links.
  8. Include and optimize images.

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1.Write unique and helpful content
  • Write unique and high quality content.
  • Start performing keyword research to find
    relevant topics.
  • Target less competitive long tail keywords.

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2.Place target keywords
  • Perform keyword research.
  • Include your target keywords in these key areas
  • H1
  • First paragraph
  • Subheaders

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3.Write keyword rich title and tags
  • Titile tags are displayed first in the Search
    Engine Results Page .
  • Title tags indicates the title of the page.
  • and influences users weather to click on or not.
  • Few tips to follow while writing title tags
  • Keep it brief
  • Include your target keyword
  • Be unique

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4.Wirte click-worthy meta description
  • A meta description tag provides brief summary
    about the page.
  • It usually displays below Search Engine Results
    Page(SERP) below your pages title.
  • Meta descriptions are the deciding factor for the
    users whether to click on your page or not.
  • Best Practices
  • Use target keyword
  • Consider mobile devices
  • Add a call to action(CTA)

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5.Use headings subheadings to structure your
page
  • Headings and subheadings helps users and google
    to understand the hierarchy of your webpage.
  • Headings and subheadings helps to organize our
    website and content effectively.
  • Best Practices
  • Use H1 tags for the title
  • H2 tags for subheadings
  • H3 to H6 for subheadings

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6.Add internal links
  • Helps search engine understands your site
    structure and how pages are related to each
    other.
  • Allow crawlers to discover and navigate to other
    web pages.
  • Helps user to navigate through your website.

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7.Add external Links
  • External links enhance user and build trust with
    your audience.

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8. Include and optimize images
  • Including images increases the chances of
    ranking.

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Thank you for your attention
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