On Page SEO Tachniques - PowerPoint PPT Presentation

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On Page SEO Tachniques

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On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs. – PowerPoint PPT presentation

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Title: On Page SEO Tachniques


1
On - Page SEO
2
What is On-page SEO ?
On - page SEO is the process of optimizing
webpages or content to improve search engine
rankings and drive organic traffic to the website.
3
Why On-page SEO important ?
  • On - page SEO helps search engines understand
    your website and content.
  • On-page SEO helps search engines to identify
    weather the website or the content is relevant
    ot searchers
  • query.

4
On- page SEO Techniques
  1. Write unique,helpful content.
  2. Place target keywords.
  3. Write keyword rich title and tags.
  4. Write click-worthy meta descriptions.
  5. Optimize URLs.
  6. Add internal links.
  7. Add external links.
  8. Include and optimize images.

5
1.Write unique and helpful content
  • Write unique and high quality content.
  • Start performing keyword research to find
    relevant topics.
  • Target less competitive long tail keywords.

6
2.Place target keywords
  • Perform keyword research.
  • Include your target keywords in these key areas
  • H1
  • First paragraph
  • Subheaders

7
3.Write keyword rich title and tags
  • Titile tags are displayed first in the Search
    Engine Results Page .
  • Title tags indicates the title of the page.
  • and influences users weather to click on or not.
  • Few tips to follow while writing title tags
  • Keep it brief
  • Include your target keyword
  • Be unique

8
4.Wirte click-worthy meta description
  • A meta description tag provides brief summary
    about the page.
  • It usually displays below Search Engine Results
    Page(SERP) below your pages title.
  • Meta descriptions are the deciding factor for the
    users whether to click on your page or not.
  • Best Practices
  • Use target keyword
  • Consider mobile devices
  • Add a call to action(CTA)

9
5.Use headings subheadings to structure your
page
  • Headings and subheadings helps users and google
    to understand the hierarchy of your webpage.
  • Headings and subheadings helps to organize our
    website and content effectively.
  • Best Practices
  • Use H1 tags for the title
  • H2 tags for subheadings
  • H3 to H6 for subheadings

10
6.Add internal links
  • Helps search engine understands your site
    structure and how pages are related to each
    other.
  • Allow crawlers to discover and navigate to other
    web pages.
  • Helps user to navigate through your website.

11
7.Add external Links
  • External links enhance user and build trust with
    your audience.

12
8. Include and optimize images
  • Including images increases the chances of
    ranking.

13
Thank you for your attention
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