The Difference Between On-page and Off-page SEO Guide

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On-page vs off-page SEO How they Work and why
they are Important
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Googles search engine algorithm is updated and
modified on a constant basis, but one thing
remains the same. We cannot focus exclusively on
one dimension of SEO and oversimplify it. A
good SEO strategy must address both on-page and
off-page optimization. Listed below is a
comprehensive overview of both of these essential
SEO approaches as well as best practices that
will help you learn more about both and retune
your strategy as necessary.
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What is the difference between on-page and
off-page SEO
What is on-page SEO?
Optimising various parts of your website (also
known as on-site SEO) can affect how you rank
in search engines. Site accessibility, page
speed, optimized content, keywords, title tags,
and many other factors determine where your
website appears in search engine results pages.
On-page SEO is all about optimizing those parts
of your website that you are in charge of.
Here is an on-page SEO checklist

• Enhance the quality of snippets with schema
  markup
• Add internal links
• Webpage content
• Page load speed

• Optimize URL
• Make your title tag compelling
• Write engaging meta descriptions
• Optimize images

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What is off page SEO ?
Off-page SEO refers to SEO tactics performed
outside your website. If you want to compete
effectively, you will need to apply several
off-page SEO tactics. A lot of people assume that
building links is all it is, but there is much
more to it than that. The building of
citations, content marketing, and social media
are all important components of an SEO
program. An easy way of identifying off-page
search engine optimization is to say that it
involves any method of promoting your own website
without updating it. When search engines
recognize these signals, they have better insight
into how authoritative your site is, as well as
users have a greater sense of confidence.
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Here is an off-page SEO checklist

• Assess the quality of backlinks
• Analyze competitors backlink profile
• Guest posting
• Forums
• Content Marketing
• Local SEO (GMB and Citations)
• Social Media

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What is the difference between on-page and
off-page SEO
On-page SEO or off-page SEO is not comparable to
deciding whether to devote your resources to
either that would mean deciding between a roof
or a foundation for your house. Your search
engine rankings will improve in a complementary
fashion if you use both on-page and off-page SEO
strategies. On-page SEO should be your priority
first, before turning your attention to off-page
SEO.
The foundation needs to be laid before the rest
of the house can be constructed, just as you
would when you build a house. It is possible to
need to make some adjustments to your on-page SEO
periodically, just like you do to a foundation.
Learn more about On-page vs off-page SEO how
they work and why they are Important.
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Why You Need off-page SEO
Search engine rankings will be tough without
off-page optimization. If you dont do off-page
SEO, your site wont compete with those with more
authority because your site wont be as
authoritative. Content from websites with a
higher authority tends to rank better than that
from those with lower authority.
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