BEAT EDUCATION

1
WLCOME TO DIGITAL MARKETING
2
WHAT IS DIGITAL MARKETING ?
Digital marketing is the use of digital channels,
Like internet, social media, email, and search
engines, to promote products, services,or brands
to a target audience.
3
Components of Digital Marketing
1.Search Engine Optimization (SEO) 2.Social Media
Marketing 3.Content Marketing 4.Email
Marketing 5.Pay-Per-Click (PPC) Advertising
4
SEO (SEARCH ENGINE OPTIMIZATION)
Use the Right Words Pick words (keywords)
people might type into search engines when
looking for what you offer . Use these words
naturally in your content.
Good Stuff on Your Site Create helpful,
high-quality content that's relevant to what
people are searching for. This makes search
engines like your site more.
Make Your Site Easy to Use Have a simple,
user-friendly website. Easy-to-navigate sites get
a thumbs up from both users and search engines.
Be Fast Speed matters. Make sure your site loads
quickly. Compress images and use tools to speed
it up.
Get Friends (Links) When reputable sites link to
your content, it's like a vote of confidence. It
tells search engines your site is trustworthy.
Be Social Share your content on social media.
While it may not directly boost your ranking, it
can increase your visibility.
Keep It Fresh Regularly update your site. Add
new content or refresh existing pages. This shows
search engines your site is alive and kicking.
5
Social Media Marketing (SMM)
is a digital marketing strategy that involves
creating and sharing content on social
media platforms to achieve marketing and branding
goals. The primary objective of social
media marketing is to connect with the target
audience, build brand awareness, drive website
traffic, and promote products or services through
various social channels.
Content Creation sharing content, such as text
posts, images, videos, and info graphics, that
engages and resonates with the target audience.
Audience Engagement Actively interacting with
followers and building relationships through
likes, comments, shares, and direct messages.
Social Media Strategy Developing a comprehensive
strategy that aligns with overall marketing
goals, including content calendars, posting
schedules, and campaign planning.
Brand Building Using social media to establish
and reinforce brand identity, voice, and values,
fostering a positive brand image.
6
Content Marketing
Content Marketing can be described as a strategic
marketing strategy focused on producing
and disseminating valuable, pertinent, and
consistent content to captivate and involve a
specific Audience . The primary goal of content
marketing is to establish trust, build brand
awareness, and drive profitable customer actions
, such as making a purchase or subscribing to a
service.
Content Creation Developing various types of
content, such as blog posts, articles,
videos, Info graphics, podcasts, and more, that
are informative, entertaining, or educational.
Audience Targeting Identifying and understanding
the target audience to tailor content to their
needs, preferences, and challenges.
Distribution Strategically sharing content
across multiple channels, including
websites, social media platforms, email
newsletters, and other relevant outlets.
SEO Integration Optimizing content for search
engines to improve organic visibility and
attract traffic through keywords relevant to the
business.
Brand Storytelling Using storytelling techniques
to convey a brand's values, mission, and
personality, creating a more emotional connection
with the audience.
Consistency Maintaining a consistent publishing
schedule and tone to establish reliability and
credibility with the audience.
Metrics and Analytics Monitoring the performance
of content through various metrics, such as page
views, engagement, conversions, and customer
feedback, to refine and improve future content
strategies.
7
Email Marketing
Email Marketing is a digital marketing tactic
that entails delivering customized and
tailored messages to a specific audience .
messages to a group of individuals via email. The
primary purpose of email marketing is to build
relationships with customers, promote products or
services, and drive engagement, conversions , and
brand loyalty.
List Building Compiling and growing an email
subscriber list by collecting contact information
from interested individuals through various
channels such as websites, social media, and
events.
Segmentation Dividing the email subscriber list
into segments based on specific criteria, such as
demographics, behavior, or preferences, to send
more targeted and relevant content.
Personalization Customizing email content to
suit the individual preferences and
characteristics of each recipient, creating a
more personalized and engaging experience.
Campaigns Designing and executing email
campaigns, which may include newsletters, product
announcements , promotional offers, and other
types of content to achieve specific marketing
goals.
Automation Implementing automated email
sequences based on user behavior or predefined
triggers. Automation allows for timely and
relevant communication without manual
intervention.
Analytics and Tracking Monitoring and analyzing
email performance metrics, such as open rates,
click-through rates, and conversion rates, to
measure the success of campaigns and refine
future strategies.
Mobile Optimization Ensuring that email
campaigns are optimized for mobile
devices, considering the increasing use of
smartphones for accessing emails.
8
Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) Advertising is an online
promotional method where advertisers
compensate for each click on their ads . time
their ad is clicked . It is a way to drive
traffic to a website, and advertisers only pay
for actual clicks on their ads. PPC ads appear on
various online platforms, with search engines and
social media platforms being common mediums for
PPC campaigns.
Keyword Targeting Advertisers select specific
keywords or phrases relevant to their products or
services. When users search for these keywords,
the ads may be displayed.
Ad Copy Ad Copy Crafting engaging and pertinent
ad text is essential. This includes a headline,
description, and a call-to-action that encourages
users to click on the ad.
Bid Amount Advertisers bid on how much they are
willing to pay for a click on their ad. The
bid, In addition to other variables, this factor
influences the ad's placement in search results.
Ad Rank This aspect, combined with other
factors, determines where the ad appears in
search results. It considers the bid amount, ad
quality, and expected click-through rate.
Ad Rank This aspect, combined with other
factors, determines where the ad appears in
search results. It considers the bid amount, ad
quality, and expected click-through rate.
Targeting Options PPC platforms often provide
various targeting options, including
demographics, location, device, and time of day,
allowing advertisers to reach specific audiences.
Campaign Management Ongoing monitoring and
optimization of PPC campaigns are essential. This
involves adjusting bids , refining ad copy, and
analyzing performance data to maximize the return
on investment.
9
THIS IS ALL ABOUT DIGITAL MARKETING
THANK YOU