"Google's 2024 Overhaul: What You Need to Know" - PowerPoint PPT Presentation

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"Google's 2024 Overhaul: What You Need to Know"

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"Stay at the forefront of digital evolution as we unveil the details behind Google's new updates, promising a seamless and enriched online journey for users." – PowerPoint PPT presentation

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Title: "Google's 2024 Overhaul: What You Need to Know"


1
Tech company
Google New Updates
www.reallygreatsite.com
2
INTRODUCTION
A Google Update, such as the Mobile Update or
Phantom Update , is the term used to describe a
change affecting how rankings are calculated by
the search engine , Google. Some updates are
major algorithm changes and others may be the
application of filters of a refresh of the data
basis that an algorithm runs on. The general aim
of any update is always to improve the relevance
and quality of the search results, with most
changes focusing on one or more particular
features, such as an optimization to fight search
engine spam or to combat duplicate content.
3
Most updates are initiated manually and rolled
out for Googles individual country indexes. Some
updates, like the Penguin Update or Panda Update,
are already part of Googles so-called core
algorithm. They have become so integral to the
search engine that they now develop continuously
and automatically, and are no longer manually
updated. Each year, Google implements over 600
adaptations and updates to its algorithms. Most
of these alterations take place unnoticed and are
not announced within the search engine industry.
GOOGLE UDATES
4
New ways were tackling spammy, low-quality
content on Search
  • Every day, people turn to Search to find the best
    of what the web has to offer. Weve long had
    policies and automated systems to fight against
    spammers, and we work to address emerging tactics
    that look to game our results with low-quality
    content. We regularly update those policies and
    systems to effectively tackle these trends so we
    can continue delivering useful content and
    connecting people with high-quality websites.
  • Today were announcing key changes were making
    to improve the quality of Search and the
    helpfulness of your results
  • Improved quality ranking Were making
    algorithmic enhancements to our core ranking
    systems to ensure we surface the most helpful
    information on the web and reduce unoriginal
    content in search results.
  • New and improved spam policies Were updating
    our spam policies to keep the lowest-quality
    content out of Search, like expired websites
    repurposed as spam repositories by new owners and
    obituary spam.

5
In 2022, we began tuning our ranking systems to
reduce unhelpful, unoriginal content on Search
and keep it at very low levels. We're bringing
what we learned from that work into the March
2024 core update. This update involves refining
some of our core ranking systems to help us
better understand if webpages are unhelpful, have
a poor user experience or feel like they were
created for search engines instead of people.
This could include sites created primarily to
match very specific search queries.
Reducing low-quality, unoriginal results
6
For decades, weve relied on advanced
spam-fighting systems and spam policies to
prevent the lowest-quality content from appearing
in search results and that work
continues. Were making several updates to our
spam policies to better address new and evolving
abusive practices that lead to unoriginal,
low-quality content showing up on Search. Well
take action on more types of these manipulative
behaviors starting today. While our ranking
systems keep many types of low-quality content
from ranking highly on Search, these updates
allow us to take more targeted action under our
spam policies.
Keeping more spam out of your results
7
Tech company
THANK YOU)
www.reallygreatsite.com
isha.bhatia_at_gmail.com
123-456-7890
www.reallygreatsite.com
123 Anywhere St., Any City, ST 12345
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