5 AEM Best Practices For Streamlining Content Workflows

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Unlocking The Power Of AEM Personalization Best
Practices And Benefits
There are multiple ways to reach tech-savvy
customers. Yet, the core of engagement should be
authentic and consistent. This consistency is
powered by a reliable CMS that allows the
business to streamline content management.
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AEM, also known as Adobe Experience Manager, is a
very popular CMS in the eCommerce industry for
its effective website content management. AEM is
a part of Adobe Experience Cloud, which has an
array of digital solutions like Adobe Analytics,
Adobe Campaign, Adobe Target, Adobe Commerce
Cloud, etc. One of the reasons why AEM is so
successful in the global market is because of its
ability to facilitate high-end personalization.
To that end, this blog discusses how AEM offers
personalization and how this personalization
benefits eCommerce sites. How Does AEM Help
With Content Personalization? According to a
report, 54 of retailers accepted that product
recommendations are the key driving force of
average order value (AOV) in customer purchases.
While most brands try to offer customized digital
experiences using behavioral analysis, they have
to cater to multiple devices and screens for
enhanced user experience and reach. Providing a
personalized customer experience through
multiple touchpoints is a far more challenging
endeavor. With Adobe Experience Manager, this
journey becomes easier. Brands can now connect
all the touchpoints in the customer journey,
delivering a more personalized experience. AEM
helps marketers to link customer profiles across
many channels, providing more insights. However,
establishing a personalized AEM customer journey
isnt that straightforward. Establishing The
Framework For AEM Personalization Lets discuss
the best practices for creating personalization
with AEM. 1) Who Are Your Audiences? The first
step is to understand and segment the audience.
This entails developing profound comprehension
of whom you are personalizing the eCommerce site
for.
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• The understanding can be based on the target
  users location, income, age, gender, etc.
  Depending on how you segment your audiences, you
  can categorize your products or service
  requirements too.
• What Do You Want Your Audiences To Experience?
• Consider what you want your audiences to see. For
  instance, if you have a landing page
  highlighting a certain fashion argument popular
  on the East Coast, you might want the page to be
  directed to your New York or Boston customers,
  catering to their needs. This is where you work
  on the relatability factor. It can be an offer
  like a sale or content like a welcome email, or
  an email with offers and promotional content
  customized for specific users according to their
  choices.
• How To Categorize Your Audiences?
• ContextHub is the personalization tool for AEM.
  You create the attributes to determine the
  audiences. There may be attributes available in
  cookies, subscriptions, local storage, etc.
  eCommerce management service providers can
  customize the ContextHub to notify the system
  where to look for these points. Loading your
  pages in the AEM determines if the end-user
  belongs to the targeted audience.
• How To Create Experiences For Your Audience?
• Once you have all the components for the
  Activity, you create the experiences.
  Experiences are content variants that you show to
  a particular set of audiences based on different
  criteria. Personalized content creates unique
  experiences for your users.
• How Can eCommerce Sites Reap The Benefits Of
  Personalized AEM Integration?
• Many eCommerce brands opt for AEM integration due
  to its immense flexibility and ability to
  personalize content. To that end, here are some
  of the most significant benefits of AEM
  integration in eCommerce sites

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• Get Real-Time Product Updates
• For eCommerce businesses, it is common to have
  sales and offers on the website for most of the
  year. AEM makes this process seamless. With AEM,
  you can add any section on the website, and it
  takes very little time to appear on the channels,
  including marketplaces.
• Better Asset Management
• Thriving businesses need to have a proper asset
  management system. With the AEM DAM system,
  large companies can manage millions of assets
  without any hurdles. This means the team can
  effortlessly search, drag, drop, publish, or save
  content and even conveniently distribute it. As
  such, the added stress of storage spaces is
  warded off.
• Build-In Analytics For Data
• AEM offers tools like Adobe Audiences Manager,
  Campaign, Adobe Target, etc. According to a
  study, 3 out of 4 marketers rely on data
  analytics for their campaigns.
• eCommerce organizations can easily configure the
  information businesses need to collect from
  their target audiences and plan a relevant
  marketing campaign. With AEM, enterprises get
  the additional support of data and predictive
  insights to plan customer journeys.
• Convenient Marketing Campaigns
• AEM makes designing a marketing campaign a smooth
  ride. Businesses dont even need to explicitly
  call developers to create a PWA. Marketers
  themselves can create experience pages for a
  specific product or service. They can
  drag-and-drop interfaces of product teasers
  without any coding knowledge. AEM also helps
  organize different products on the display board.
  This makes marketing campaigns independent and
  quicker for eCommerce brands.

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• Compatibility With Adobe Commerce
• AEM is compatible with Adobe Commerce, earlier
  known as Magento. It provides a much-needed
  seamless experience for businesses wanting to
  enhance their digital presence. eCommerce brands
  now choose Adobe Commerce as their backend
  operation system and AEM as the front end. This
  ideal combination provides users with the best
  commerce, marketing, and content experiences.
• Concluding Thoughts
• Undoubtedly, customers want a consistent digital
  experience with brands, something that brands
  can cater to with effective personalization.
  Favorably, AEM helps businesses with
  collaborative tools to deliver a personalized and
  consistent digital experience to consumers. Its
  a great solution that has brought content
  management and digital asset management together.
• In essence, AEM integrates content intelligence
  with AI-powered tools, making the shopping
  experience faster, better, and more customized.
  With it, marketing and IT work in parallel in
  the context of designing, developing, and
  delivering a personalized digital experience to
  millions of customers worldwide. Digital
  solution providers like EnFuse help you leverage
  the power of AEM to create compelling customer
  experiences. Connect with us to get ahead of the
  competition.
• Read More Navigating The Future Exploring The
  Top Trends (In AEM) Shaping Digital Experiences
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