How Long Should Your Corporate Videos Be – 2024 Guide

1
(No Transcript)
2
In todays fast-paced digital landscape, we are
consuming content more rapidly and from a
multitude of platforms than ever before. Our
collective human attention spans have reached
historic lows. A recent study by Microsoft
reveals a startling statistic. Over the past
decade, the average human attention span
has decreased by a staggering 25. This
phenomenon underscores our desire to consume,
engage with, and produce content at an
accelerated pace. Whether we are watching
instructional videos or researching a particular
concept, the challenge of capturing and retaining
the attention of potential customers has never
been more formidable. In this age, captivating
and maintaining an audience is increasingly
difficult if your content doesnt instantly
engage them. People simply need more time or
patience to invest in content that fails to grip
them from the very outset. So, how long should a
corporate video be in 2024? Well, that largely
depends on the platform and the type of video
youre planning to create. Lets break it all
down! 
3
(No Transcript)
4

• Instagram
• The permissible length varies depending on your
  videos format and how you intend to share it.
• In response to the rapid ascent of TikTok,
  Instagram Reels have gained prominence and are
  frequently favoured over photos in the algorithm,
  whether shared in-feed or as standalone content.
  Reels can extend up to 90 seconds, yet its worth
  considering shorter durations for optimal viewer
  engagement.
• For Instagram Stories, the video length is capped
  at 15 seconds per segment, and these clips vanish
  after 24 hours. Meanwhile, when it comes to
  Instagram Live videos, the spectrum is more
  extensive, ranging from a minimum of 1 second to
  a maximum of 4 hours.

5
To maximise engagement, aim to keep your in-feed
Instagram videos within the 15-30 second range,
as this aligns well with the platforms
on-the-go, multitasking audience. Front-load your
essential message within the initial 15 seconds,
especially for video and Instagram Stories
ads. For Instagram Live Videos, simply hit
record and keep rolling. The longer your live
session, the greater your potential to draw in a
larger audience. A minimum of 10 minutes is
recommended, especially for live demonstrations,
but longer durations often yield better results
in this format.
6

• Facebook
• Successful in-feed Facebook videos typically fall
  within the range of 24 to 90 seconds. Although
  Facebook allows videos to run for a whopping four
  hours, its essential to exercise restraint. 
• On the flip side, we have Facebook
  Storiesuser-generated videos with a shelf life
  of 24 hours, where brevity rules and clips cant
  exceed 20 seconds. When it comes to Facebook ads,
  the key is to front-load the most enticing
  information within the initial five to 10
  seconds, even though these ads can also extend up
  to four hours.
• For those looking to engage with their audience
  in real-time, Facebook Live offers a valuable
  avenue. You can broadcast for up to four hours,
  and similar to Instagram Live, longer sessions
  enhance the likelihood of attracting viewers.
  Just ensure your live video lasts at least 10
  minutes to give people ample time to receive
  notifications and join the stream.

7

• Linkedin
• We suggest keeping your LinkedIn videos within
  the range of 30 seconds to five minutes, although
  you can push the upper limit to a maximum of 10
  minutes. Its worth noting that LinkedIns
  audience isnt your typical social media
  scrollers nearly three-quarters of business
  executives, a majority of whom are active on
  LinkedIn, report watching online videos every
  week.
• However, shorter formats are more effective if
  youre running LinkedIn video ads. Ideally, aim
  for 15-second ads, but you can stretch them to a
  maximum of 30 seconds if necessary.

8

• Youtube
• YouTube permits videos to run as long as 12
  hours, although the demand for such extended
  content is generally limited for most branded
  content. If youre exploring YouTube shorts,
  which are vertical videos, they can be up to 60
  seconds long.
• For B2B videos on YouTube, its advisable to keep
  them within the two-minute range, but you can
  extend their length if they are instructional or
  educational. In such cases, be sure to
  incorporate video chapters into your content.
  This not only enhances the viewing experience but
  also provides significant benefits for SEO.
• Regarding video ads, we recommend sticking to a
  duration of 15 to 20 seconds if youre using
  pre-roll ads. For bumper ads, designed primarily
  for brand awareness, its best to keep them short
  and sweet at six seconds.

9

• Twitter
• Regarding video tweets and Twitter ads, its
  advisable to keep them in the range of 20 to 45
  seconds in length. However, extending them to a
  maximum of two minutes and 20 seconds is
  flexible. This recommendation aligns with the
  nature of Twitter as a platform known for its
  succinctness, where user engagement tends to be
  brief.
• Pinterest
• For Pinterest, aiming for 15 to 30 seconds is
  generally recommended unless youre creating an
  explanatory or demonstration video, in which case
  a longer duration is acceptable. Pinterest
  positions itself as the discovery platform,
  where users seek how-to solutions akin to their
  behaviour on YouTube.

10

• Snapchat and TikTok
• As the name suggests, Snapchat videos have a
  fleeting duration, lasting just 10 seconds. Its
  important not to attempt to squeeze your entire
  message into that brief moment. Instead, aim to
  give your audience an enticing glimpse of your
  content and provide them with a link, hashtag, or
  URL for further exploration.
• In contrast, the length of TikTok videos has
  expanded in recent years to facilitate more
  extended storytelling and content sharing. TikTok
  videos can now span up to ten minutes, a valuable
  development, especially as many brands and
  creators are utilising TikTok for B2B content.

11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
Corporate Video Best Practices The most
effective strategy for determining video length
is conducting tests and discovering what
resonates with your audience. When your video is
intended for viewers unfamiliar with your content
and havent expressly requested it, its
advisable to keep it under two minutes.
Conversely, if your audience has expressed
interest or made a request, you can consider a
longer duration. In general, shorter videos tend
to perform better. Research shows that 66 of
viewers will watch business-related videos to the
end if they are less than 60 seconds in length,
whereas only 22 will finish a video that exceeds
20 minutes. To optimise viewer engagement,
leverage video analytics to identify drop-off
points and adjust your content accordingly.
Additionally, consider implementing chapters in
your long-form videos, as this can enhance
retention rates and make your content more
accessible and user-friendly.
15
Conclusion In conclusion, the optimal video
length is context-dependent, influenced by
factors like platform, audience, and content.
Testing and audience feedback are invaluable
tools for finding the right duration. Regardless
of the length, instant engagement is paramount in
todays content-hungry digital world. For those
in pursuit of an exceptional engagement strategy,
Studio52 stands ready as your distinguished
partner. Our portfolio presents a plethora of
meticulously crafted corporate videos acclaimed
by our esteemed clients.
16
Contact US

• https//studio52.tv/

971-4-454-1054
965-2228-5910
sales_at_studio52.tv