PDF Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines 1st Edition

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Social Media Law for Business A Practical Guide
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Using Facebook, Twitter, Google , and Blogs
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Description
How to Avoid Legal Pitfalls on Social MediaSocial
media is where your customers are--so it's where
your business has to be. Unfortunately, this
space is packed with land mines that can
obliterate your hard- earnedsuccess in the time
it takes to click a mouse. Written in
easy-to-understand, accessible language, Social
Media Law for Business reveals your legal rights
and responsibilities in the fast-moving and
ever- changing social media landscape. Learn how
toCreate a social media policy for your business
Recruit, hire, and fire through social media
Share content without getting sued Blog and run
contests Draft disclosure requirements in
digital advertisingGlen Gilmore stands alone as
the authority on social media law. Social Media
Law for Business should become a ready reference
for business leaders and digital marketers. --
MARK SCHAEFER, bestselling author of Return on
InfluenceRequired reading not only in the
classroom, but also in the boardroom--and in any
business where people care about getting
social media marketing right. -- PETER METHOT,
managing director of executive education at
Rutgers Business SchoolA layperson's blueprint
for minimizing the legal risks of social media
marketing, while maximizing the opportunities for
digital marketing success. -- AMY HOWELL, founder
of Howell Marketing Strategies and coauthor of
Women in High Gear
5
Social Media Law for Business A Practical Guide
for Using Facebook, Twitter, Google , and Blogs
Without Stepping on Legal Land Mines 1st Edition