How To Make A Great Health And Safety Video For Your Company

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How To Make A Great Health And Safety Video For
Your Company

• Video is one of the most tried, tested and true
  methods for delivering public health and safety
  guidelines. Video content is engaging, effective
  at communicating potentially life-saving
  information, and its a cost-effective way of
  training new employees.
• Video content is the simplest way to deliver this
  essential information in the new reality of
  remote and hybrid working environments. You can
  also think of it as a customized resource that
  gives your organization a competitive edge within
  your industry. A strong and robust orientation
  process can go a long way in helping your
  employee retention figures.
• A recent survey by the Content Marketing
  Institute indicates that video isand will
  continue to be for many years to comethe most
  worthwhile investment for marketing and
  communications teams in countries around the
  world. This is especially true when it comes to
  health and safety where visualization is key for
  the retention of key information.
• Especially with pandemic restrictions lifting
  worldwide, its never been easier to add some
  creative flair to your next training video. But
  what exactly makes the perfect and engaging
  video for your companys health and safety
  training video modules? And is it

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worth hiring a professional video team to create
your workplace safety video? The team at
Studio52 has put together this ultimate guide for
your company to make a masterpiece, whether you
hire the pros like us, or decide to tackle the
project in-house.
Whats Your Story? The story is the most
important aspect in the production of any
video-making project. There are so many styles
you can use to tell your story, from a simple
voice-track narrating over some stock visuals to
a full-blown dramatic re-creation using actors,
props and professional-grade lighting. But you
dont have to let your budget or access to
resources dictate the success of your
video. Plan Ahead- A sure way to increase your
chances of success in any video production is to
start planning early and make sure that everybody
involved in the endeavour is going to be on the
same page from Day One. This is known as
pre-production and these meetings are
essential to getting your project off the ground
and running smoothly from location to scouting,
to shooting and editing. Getting your schedule
straight and setting expectations early will
ensure you stay on budget and dont waste
everybodys time. Whats Your Style? Your budget
will determine what style of video you end up
shooting and the team at Studio52 will be here
to guide you through that process, but remember,
no matter what style you choose, a commitment to
telling a great story will carry you further than
all the fancy special effects or ensembles casts
you put together. In any health and safety
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video, the key formula to stick with is a
three-part process that includes Situational
Setup, A Conflict and The Resolution. Always
provide context for your audience including what
new equipment youre working with, why its
dangerous, and how to solve the problem so
nobody gets hurt. At the end of the day, youre
trying to teach a lesson about
leadership. Dialogue- Know your audience when
you sit down to write the script. Dont use
overly complex terminology or bombard your
viewers with lots of numbersthat is, unless you
have a creative way of displaying them. Inject
humour whenever possible if its appropriate
because a light-hearted attitude will keep people
engaged for longer. Talk To Your Staff- It can
be a useful tactic to include video clips, such
as statements and reflections from your
employees because theyre more likely to
empathize and relate with their peers than some
stranger or executive leadership. Do not script
their responses, but ask the right questions and
youll find that youll most likely get a
thoughtful and organic response that will really
resonate with their co-workers. If your
interview subject stumbles on a thought, its
totally fine to ask them to repeat it. Prompt
Your CEO- If you do decide to feature your CEO or
other members of your executive leadership
group, you want them to look and sound as good as
possible. Think about the backdrop, their
lighting and consider investing in a makeup
artist. Finally, you dont want to waste their
valuable time by doing multiple takes and you
dont want to risk their reputation by having
them stumble or stammer on camera. The solution
to this is using a teleprompter. There are many
apps available, both free and paid that you can
utilize. Use Different Angles- If you want to
keep your audience engaged, its easier if you
use multiple camera angles. Even for interviews,
if you can have a multi-camera setup, you will
be thankful during the editing process. Avoid
using too many wide shots because that can get
boring very quickly. If youre filming employees
using machinery and other props, do lots of
closeups and medium shots so you have some
variety to choose from in the post-production
process. Get Moving! You dont have to always
have the camera locked off. Use tracking or
panning techniques to follow a person as they
walk around the workshop or follow them from
behind in a hallway. Another effective camera
trick is a slow zoom in or slow zoom out
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to emphasize something. You can get creative in
the editing suite after shooting to add some of
these effects, but the most impressive shots will
come with a little fancy camera work during the
main production. Explore Effective Health and
Safety Animated Videos Light It Up! Many
workplaces have dingy lighting or fluorescent
lighting that can turn your videos subjects
skin an unflattering colour. Try to invest in
some proper lighting kits for your shoot so you
can make the shots feel warm. If youre on a
budget, try to utilize as much natural light as
possible. Overcast days are the best times to
shoot outside or near windows. Whats That
Sound? Poor sound quality can turn people off a
video very quickly and distract from the
important messaging youre trying to get across
to your employees. Its important to invest in
some microphones. Not a stick mic like the ones
you see at a podium, but small microphones that
can clip to your shirt and get wired to a battery
pack that can be attached to a belt or dropped
inside a jacket pocket. Follow this advice and
youll come across as extremely professional.
Having this kind of smaller-sized microphone that
clips onto someone is especially important if
you are filming someone in a loud workspace such
as a factory floor or workshop. Get Animated-
Shifting away from using real-life actors and
incorporating some animation can really inject
some flash into your video and perk up your
audience. Statistically, the human brain will
retain more than 90 of an image as opposed to
just 10 of the written word. Using bouncy
music, colourful graphics and an engaging
voiceover person can go a long way to making your
production a memorable one. Extra Content- If
you made a great video, now you have a captive
audience to push towards additional content or
bonus content on your company website. Direct
viewers to a website where employees can watch
more instructional videos, download educational
PDFs and retrieve contact information about who
they can reach out to if they have additional
questions. If its not too out-of-step with the
tone of your business, you could consider
putting together a blooper reel that people can
watch online.
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Get Social- If the video doesnt contain any
sensitive or confidential information about your
business, consider posting the videos on social
media. It will show the public that you care
about your workerspotentially attracting new
employees. It also lets your employees watch the
video anytime and on any platform. If you have an
internal social network such as Teams or Slack,
you could also challenge your employees to share
their own safety tips and stories with the allure
of a possible prize to be won. This will
increase engagement and boost morale about a
sometimes mundane topic! Get Excited! Make sure
every part of your production conveys the
excitement and passion your team had for making
this project. The extra thought you put into
sound, lighting and most importantlythe
storytellingwill be very evident and your
audience will appreciate the quality of
production. Be fun, be informative and be
relatable to the audience youre trying to
educate. Studio52 Is Here To Help The mass
return of workers to offices in a post-pandemic
world is going to prompt a lot of questions
regarding health. Youll want your employees to
feel cared about and safe. Thats why investing
in a top-quality health and safety video is a
crucial investment for any organizationno
matter its size or budget. Studio 52 is here to
help with the entire process for all stages of
production and planning. Its easy to get
overwhelmed by schedules, spending and editing.
Trust our team of talented and experienced
videographers and editors with your effective
health and safety video. Contact us today for a
free consultation.