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BESTSELLER
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The Innovator's Dilemma When New Technologies
Cause Great Firms to Fail
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The Innovator's Dilemma When New Technologies
Cause Great Firms to Fail
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Description
His work is cited by the world's best-known
thought leaders, from Steve Jobs to
Malcolm Gladwell. In this classic best seller -
one of the most influential business books of all
time - innovation expert Clayton Christensen
shows how even the most outstanding companies can
do everything right - yet still lose market
leadership. Christensen explains why
most companies miss out on new waves of
innovation. No matter the industry, he says,
a successful company with established products
will get pushed aside unless managers know how
and when to abandon traditional business
practices. Offering both successes and failures
from leading companies as a guide, The
Innovator's Dilemma gives you a set of rules for
capitalizing on the phenomenon of disruptive
innovation.