⚡download The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch

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The Storyteller's Secret From TED Speakers to
Business Legends, Why Some Ideas Catch on and
Others Don't
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The Storyteller's Secret From TED Speakers to
Business Legends, Why Some Ideas Catch on and
Others Don't
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Description
How did a Venice Beach T-shirt vendor become
television's most successful producer? How did an
entrepreneur who started in a garage create the
most iconic product launches in business history?
How did a timid pastor's son overcome a
paralyzing fear of public speaking to captivate
sold-out crowds at Yankee Stadium, twice? How did
a human rights attorney earn TED's longest
standing ovation, and how did a Facebook
executive launch a movement to encourage millions
of women to quotleainquot They told brilliant
stories. In The Storyteller's Secret From TED
Speakers to Business Legends, Why Some Ideas
Catch on and Others Don't, keynote speaker,
best-selling author, and communication
expert Carmine Gallo reveals the keys to telling
powerful stories that inspire, motivate,
educate, build brands, launch movements, and
change lives. The New York Times has called a
well- told story quotastrategic tool with
irresistible powerquot The proof lies in the
success stories of 50 icons, leaders, and legends
featured in The Storyteller's Secret
entrepreneurs like Richard Branson, Sara Blakely,
Elon Musk, Steve Jobs, and Sheryl
Sandberg spellbinding speakers like Dr. Martin
Luther King, Jr., Bryan Stevenson, and
Malala Yousafzai and business leaders behind
famous brands such as Starbucks,
Southwest Airlines, Wynn Resorts, Whole Foods,
and Pixar. Whether your goal is to educate,
fundraise, inspire teams, build an award-winning
culture, or to deliver memorable presentations, a
story is your most valuable asset and your
competitive advantage. In The Storyteller's
Secret, Gallo explains why the brain is hardwired
to love stories - especially rags-to-riches
stories - and how the latest science can help you
craft a persuasive narrative that wins hearts and
7
minds. quotTheart of storytelling can be used to
drive change,quotsays billionaire entrepreneur
Richard Branson. And since the next decade will
see the most change our civilization has ever
known, your story will radically transform your
business, your life, and the lives of those you
touch. Ideas that catch on are wrapped in story.
Your story can change the world. Isn't it time
you shared yours? The opinions expressed by
Carmine Gallo in The Storyteller's Secret are his
own. His audiobook is not endorsed, sponsored or
authorized by TED Conferences, LLC, or its
affiliates. This program is read by the author.