DOWNLOAD/PDF Car Guys vs. Bean Counters: The Battle for the Soul of American Business

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Car Guys vs. Bean Counters The Battle for the
Soul of American Business
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8220Onof the most acute books about management
and how com173panes work in practice that I
have read in a long time. If anyone wants to know
exactly how the U.S. auto industry got into
trou173ble here is your guide.82218212John
Gapper, FINANCIAL TIMESnbspWhe Bob Lutz got
into the auto business in the early 1960s, CEOs
knew that if you captured the public8217simagin
ation with innovative car design and top-quality
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crafts173manhip, the money would follow. The
8220caguys8221held sway, and GM dominated
with bold, creative leadership and iconic brands
like Cadillac, Buick, Pontiac, Oldsmobile, GMC,
and Chevrolet.nbspButthen GM8217sleadership
began to put its faith in numbers and
spreadsheets. Determined to eliminate the
8220wate8221and 8220pesonality
worship8221of the bygone creative leaders,
management got too smart for its own good. With
the bean counters firmly in charge, carmakers,
and much of American industry, lost their
single-minded focus on product excellence and
their competitive advantage. Decline soon
followed.nbspIn2001, General Motors hired Lutz
out of retirement with a mandate to save the
company by making great cars again. As vice
chairman, he launched a war against the
penny-pinching number crunchers who ran the
company by the bottom line and reinstated a
focus on creativity, design, and cars and trucks
that would satisfy GM8217scustomers.nbspLut82
17scommonsense lessons, combined with a generous
helping of fascinating anecdotes, will inspire
readers in any industry.
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Bestselling
Car Guys vs. Bean Counters The Battle for the
Soul of American Business
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