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The Conscious Style Guide A Flexible Approach to
Language That Includes, Respects, and Empowers
Hardcover â May 28, 2024
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The Conscious Style Guide A Flexible Approach to
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Hardcover â May 28, 2024
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Description
While the youth counterculture remains the most
evocative and best-remembered symbol of the
cultural ferment of the 1960s, the revolution
that shook American business during those boom
years has gone largely unremarked. In this
fascinating and revealing study, Thomas Frank
shows how the youthful revolutionaries were
joinedâand even anticipated âby such unlikely
allies as the advertising industry and the men's
clothing business.Thomas Frank is perhaps the
most provocative young cultural critic of the
moment.âGerald Marzorati, New York Times Book
ReviewAn indispensable survival guide for any
modern consumer.âPublishers Weekly, starred
reviewFrank makes an ironclad case not only
that the advertising industry cunningly turned
the countercultural rhetoric of revolution into
a rallying cry to buy more stuff, but that the
process itself actually predated any
actual counterculture to exploit.âGeoff Pevere,
Toronto Globe and MailThe Conquest of Cool helps
us understand why, throughout the last third of
the twentieth century, Americans
have increasingly confused gentility with
conformity, irony with protest, and an extended
middle finger with a populist manifesto. . . .
His voice is an exciting addition to the
soporific public discourse of the late twentieth
century.âT. J. Jackson Lears, In These TimesAn
invaluable argument for anyone who has ever
scoffed at hand-me-down counterculture from the
'60s. A spirited and exhaustive analysis of the
era's advertising.âBrad Wieners,
Wired MagazineTom Frank is . . . not only
old-fashioned, he's anti-fashion, with a place in
his heart for that ultimate social faux pas,
leftist politics.âRoger Trilling, Details