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PRODUCT-LED
Hovv to Build a Product That Sells Itself
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WES
BUSH
2
Product-Led
Growth
How
to
Build
a
Product
That
Sells
Itself
quotProuct-Led Growth is about helping your
customers experience the ongoing value
your
product provides...and this book shows you how
it8217sdone.quot(Nir Eyal, author of Hooked
and Indistractible)quotAscaptivating as a good
novel, Product-Led Growth is an absolute
must-read for SaaS business owners.quot(Omar
Zenhom, CEO, WebinarNinja)quotWhydid I just
blow 300K promoting a whitepaper?quotTha8217sth
e hard question I asked myself but
couldn8217tanswer - after all, we were just
following the
3
same old SaaS playbook. Sure, sales cycles were
long and acquisition was expensive,
but that8217show everybody grew their
companies.But after I helped launch a freemium
product that went from 0-100K users in less than
12 months, I realized the traditional way of
selling software was deeply flawed.Hi,
I8217mWes Bush, founder of the Product-Led
Institute. And in Product-Led Growth, I show you
how you can cut your acquisition costs and scale
further than you ever thought possible...by
making your product the tool that helps you
acquire, convert, and retain customers.But what
does it mean to be quotprouct-ledquot How do
you know if a product-led growth strategy makes
sense for your business? And most importantly,
how do you execute it?You8217llfind answers to
all of these questions inside this audiobook. In
addition, I8217llalso show youHow to save
three to six months of development and hundreds
of thousands of dollars by launching a free trial
in 24 hours - and why you should do it (Ch.
10)Which huge mistake ProfitWell's Patrick
Campbell says can quotkilyour growth and set you
up for long-term failurequot..and how to avoid
making it (Ch. 8)How to turn more users into
customers with the simple framework I invented -
that already drives brands millions in revenue
(Ch. 13)Why you can't ever stop your churn, but
how you can (almost) wipe it out (Ch. 15)The
four-letter decision framework that will help you
nail the right go-to-market strategy and growth
model for your SaaS (Ch. 2)Which of the four
most common SaaS pricing strategies is the only
one with long-term viability (Ch. 9)What
the quotTrile-Aquotsprint cycle is and how to
use it to build a sustainable growth process - in
just one month (Ch. 12)How to stop paying
customers from slipping away (Ch. 15)The three
apocalyptic quottidl wavesquotthat are coming
for SaaS companies - and what you must do to
survive them (Ch. 1)How to make free trial and
freemium users hunger to upgrade to paid (Ch.
9)The single biggest cause of leaky funnels and
how to fix it, fast (Ch. 10)Which
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seven people you need in your quottigr
teamquotto run a successful product-led
growth team (Ch. 11)The number one thing to
improve right now to maximize your customer
lifetime value (Ch. 14)Product-Led Growth also
comes packed with quotdothis, not thatquotreal-
life examples from the industry8217sbiggest
brands - as well as a collection of high-
converting email scripts you can customize and
send out immediately to turn more users into
customers.So, if you are a SaaS founder, key
decision-maker, or marketer wondering what your
next strategic step should be, order your copy of
Product-Led Growth today.quotThi is one of my
favorite books of 2019.quot(Zeno Roch, Chief
Product Office, Liferay Cloud)quotAmust-read
book for SaaS founders, especially if you have a
self-serve SaaS.quot(Kaloyan Yankulov,
Encharge)quotThi book is epic. If you want to
know more about how to build a product-led
business, you need to read this. Go. Buy. It.
Now.quot(James Gill, CEO, GoSquared)
5
Bestselling
Product-Led Growth How to Build a Product That
Sells Itself
6
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