Read [PDF] Persuasive Selling for Relationship Driven Insurance Agents

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Persuasive Selling for Relationship Driven
Insurance Agents
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BESTSELLER
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Persuasive Selling for Relationship Driven
Insurance Agents
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Description
With so many books to read and so little time to
read, why do you want to pick up Persuasive
Selling for Relationship Driven Insurance Agents?
Simple, because you want to help your insurance
clients and boost your sales at the same
time.quotPeruasive Selling is a rare find,
uncomplicating the intricate process of
relationship sales with streamlined principles of
human psychology. It's a gem.quot- Robert
B. Cialdini, Ph.D., author of Influence Science
and PracticeBut don't be mistaken, this book is
for more than just insurance agents. Anyone,
agency or company, in the industry will benefit
from reading Persuasive Selling for Relationship
Driven Insurance Agents. Why? Because we all have
to sell ourselves and our ideas. Even if you're
not in insurance you'll benefit from
understanding the sales process and how to
ethically persuade at every step.quotYou basic
recipe in this book is how to have winning
relationships. Certainly, influencing people is
part of that for many roles, but Brian's message
is as important to a spouse, parent, child,
bricklayer, janitor, lawyer, etc., as it is to
someone selling insurance.quot-
Dean Hildebrandt, President, Assurex
GlobalInsurance is a noble industry because it
serves two primary functions 1) insurance helps
people get back on their feet after something bad
has happened, and 2) insurance stimulates our
economy. Despite those noble functions, buying
insurance isn't a
quotfeegoodquotpurchase like getting a new car,
big screen television, or buying a new home.
Unlike those, you hope you never have to use your
insurance products. That makes insurance a
necessary evil in the eyes of many people,
an expense most would rather do without.As an
insurance agent you have a lot going against you.
But there's hope! When you understand the
psychology of persuasion - what causes one
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person to say yes to another - helping people
fill their insurance needs becomes much
easier.quotBrin Ahearn understands the insurance
business and what it takes to win as an
agent.quot Tony Burkhart, President,
Burkhart Insurance Agency, Inc.What will you get
from reading this book? Here is just a sampling
of what you'll learnLearn scientifically proven
psychology that will make it easier for clients
to say yes to the protection you know they
need.Find out what psychology is best to use
during each step of the sales cycle.See how to
DEAL with different personality types.Understand
how to build relationships quicker, easily deal
with objections, and close more sales without
coming across as quotsalsyquotLearn from real
world insurance examples and case studies.Read
this book to increaseyour book of business,
create an easier sales process, and
actually enjoy working withyour clients.
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Persuasive Selling for Relationship Driven
Insurance Agents