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BESTSELLER
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Better and Better Creating a Culture of Purpose,
Excellence, and Transformative Human Engagement
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Better and Better Creating a Culture of Purpose,
Excellence, and Transformative Human Engagement
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Description
Green Mountain Coffee founder Bob Stiller
delivers the timeless leadership approach
he pioneered in the 1990s to help you increase
engagement, retention, and revenueDecades before
the business world discovered the power of
authentic staff engagement, Green Mountain Coffee
Roasters cofounder Bob Stiller was busy creating
a company with a mission to build an engaged
workforce focused on innovation. In the end,
Green Mountain became a place where people
realized they could make a difference, where
their input mattered, where they were rewarded
fairly, and where they can gro. It became a
place workers feel good about. A community. A
happy place that got better and better.
And business results followed. Green Mountain
Coffee Roasters went public, moved to
selling wholesale exclusively, invested in
Keurig, and became one of the few coffee
companies to ever reach 1 billion in sales. It
became one of the top-performing stocks of the
1990s on the Nasdaq exchange, and from 1995 to
2015, its stock had a 70 percent compounded
annual rate of growth. In Better and Better,
Stiller explains how he did it, from donating
five percent pretax net income to environmental
and social causes, with employees collectively
deciding how donations would be used to paying
employees to volunteer in their own communities
to providing much-needed loans to small farms.
With Better and Better, you8217lllearn how to
use optimism, self-awareness, and kindness to
build an inclusive and cherished workplace
culture.