Title: Improve Your Monthly Recurring Revenue with Water Delivery Solutions
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2IMPROVE YOUR MONTHLY RECURRING REVENUE WITH WATER
DELIVERY SOLUTIONS
Monthly recurring revenue is the predictable
revenue your business generates monthly. I
consider it predictable because it is
consistent, recurring payments from the customers
based on their active subscriptions. Monthly
recurring revenue is highly predictable when used
simultaneously with a consistent billing cycle
and a clear understanding of customer behavior. A
consistent monthly recurring revenue can help you
identify your business growth trajectory. In
this presentation, well explore all the aspects
of Monthly Recurring Revenue, and how water
delivery software can help you improve it.
WHAT IS MONTHLY RECURRING REVENUE?
Monthly recurring revenue or MRR, is a key
performance indicator metric that enables you to
measure the predictable and recurring revenue you
can expect to generate each month from your
subscription-based water delivery business. MRR
considers recurring charges like discounts,
coupons, and add-ons but excludes one-time
charges.
HOW DO YOU MEASURE MONTHLY RECURRING REVENUE?
Calculating your monthly recurring revenue is
very simple. You can multiply the active monthly
subscribers by the average revenue per user
(ARPU). MRR Number of active monthly
subscribersARPU If you have 100 bottled water
monthly subscribers, the average revenue you
generate from each subscriber is 50. Then your
monthly recurring revenue will be 10050 500
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4- TYPES OF MONTHLY RECURRING REVENUE (MRR)
- New MRR Monthly recurring revenue generated
from the new customers in a month. - Churned MRR Revenue lost due to customers
canceling or downgrading their subscriptions. - Expansion MRR Revenue gained from existing
customers through upgrades, add-ons, or
cross-selling. - Net New MRR It is calculated by adding New MRR
with Expansion MRR and then subtracting it with
Churned MRR. Net New MRR New MRR - Expansion MRR Churned MRR
- IMPORTANCE OF CALCULATING MONTHLY RECURRING
REVENUE - Knowing your MRR is helpful in several ways,
especially for subscription-based businesses like
your water delivery business. Calculating your
monthly recurring revenue allows you to assess
the financial health of your business. Some of
the reasons for knowing your MRR are - Revenue predictability and stability You can
get a clear picture of your predictable revenue,
which allows you to predict future income. This
assists you in planning your finances and
budgeting and enables you to make informed
investment decisions. - Tracking growth over time MRR is a key
performance indicator that can help you assess
business growth. You can determine your customer
acquisition rate, retention rate, and increased
customer value through upsells or expansions. - Customer churn and retention Calculating MRR
can help you understand customer churn and
retention. Monitoring churned MRR can help you
identify customer behavioral patterns in
cancellations, allowing you to make plans to
improve retention strategies. - Efficiency of sales and marketing You can track
the impact of sales and marketing on the MRR,
which helps you evaluate the effectiveness of
customer acquisition strategies. - Understanding customer value You can understand
the value you generate from each customer
regularly. This helps you get insights into the
value generated based on customer segments,
helping you customize your service and marketing
efforts accordingly.
5HOW CAN YOU IMPROVE YOUR MONTHLY RECURRING
REVENUE?
Improving your Monthly Recurring Revenue requires
strategic planning and consistent improvements.
You need an efficient system that can streamline
your business and allow you to monitor and track
your business operations. Analyzing the
operations and planning accordingly can help you
improve your MRR. You can implement technologies
that enable you to track and monitor your
business. Water Delivery Solutions is an advanced
technology that can automate your operations and
track and monitor your business. It has
intelligence software integrated that
auto-generates various reports and analytics,
including the MRR you generate. Next, well see
how Water Delivery Solution can help you improve
MRR.
WHAT IS WATER DELIVERY SOLUTIONS?
- Water Delivery Solutions is a water delivery
management software. It is a SaaS-based software
that works on subscription-based scheduled
deliveries. The software automates bottled water
delivery operations, including ordering,
invoicing and billing, stock management, delivery
planning and route optimization, and data
analytics. It aims to optimize and streamline
these operations to improve efficiency and
profitability and reduce costs. - The water delivery software includes three
components that work together in sync to provide
you with real-time tracking of the product,
delivery, and finances. These three components
include - ADMIN PANEL
- CUSTOMER APP
- WATER DELIVERY DRIVER APP
6WHAT ARE THE FEATURES OF WATER DELIVERY SOLUTIONS
THAT HELP IN IMPROVING MRR?
The Water Delivery Solutions implements various
features to enhance customer experience, increase
retention rates, and drive additional sales that
improve Monthly Recurring Revenue. The features
of Water Delivery Solutions that help improve the
MRR
7SUBSCRIPTION PLANS You can offer multiple
subscription plans with varying service levels,
like different delivery frequencies (daily,
alternate-day, custom-day, fortnightly), product
quantity, and number of deliveries. The system
allows you to offer percentage discounts on
predefined numbers of deliveries. AUTOMATIC
BILLING AND INVOICING Automation in recurring
billing reduces friction, ensuring timely payment
and improving positive cash flow and fewer
cancellations. The system provides payment
options, including payment gateways like PayPal,
Stripe, and Gpay, payment cards (debit/credit),
digital wallets, and direct debits, improving
customer convenience. Customers can also make
their payments in cash. EASY SUBSCRIPTION
MODIFICATION The software allows your customers
to edit their subscriptions. They can add or
remove a water product, change the quantity of
the water bottles, or delete their subscriptions
easily. Customers can pause deliveries when they
do not need the water and resume them when
required. The skipped number of deliveries gets
automatically added to the subscription
plan. LOYALTY AND REFERRAL PROGRAMS You can
implement loyalty programs that reward customers
for long-term subscriptions or frequent ordering.
This can help you improve customer retention. The
loyalty programs also incentivize existing
customers, which improves customer satisfaction
rates. Satisfied customers bring in new
customers, increasing your customer base and
boosting MRR. HASSLE-FREE DELIVERY
MANAGEMENT Water delivery management software
offers delivery features like real-time tracking,
timely delivery notifications, and the option to
reschedule deliveries. These features can enhance
the customer experience and increase retention
rates. Offering consistent recurring deliveries
based on customer preferences ensures consistent
revenue.
8CUSTOMER WATER DELIVERY APP The water delivery
app for customers is one of the components of the
water delivery management system. This customer
application works in sync to provide real-time
updates to the customers and the admin about
orders, deliveries, and payments. A mobile app
allows customers to manage their subscriptions,
view order history, and adjust subscription plans.
HOW DOES A HIGH MRR HELP YOUR BUSINESS GROW?
A high Monthly Recurring Revenue indicates a
stable and consistent cash flow. A consistent and
predictable revenue stream is crucial for driving
business growth. Ways in which high Monthly
Recurring Revenue can help your business grow
9STABLE AND PREDICTABLE REVENUE MRR is the average
revenue generated from active subscribers in a
month. Measuring MRR allows you to plan finances,
create budget plans, and predict future revenue.
You can make rational decisions based on data
about future investments, expansions, and
operations needs. HIGH CUSTOMER RETENTION
RATES Higher MRR indicated strong customer
retention and long-term customer relationships.
Retained customers typically have high lifetime
values, provide recurring revenue, and are likely
to refer others. This creates a compounding
effect to drive growth and acquire new customers
without spending much on marketing. BETTER CASH
FLOW MANAGEMENT Consistent and high MRR can
easily cover operational costs, pay suppliers or
water treatment plant maintenance, and meet
payroll expectations. A constant cash flow gives
financial security, which allows you to invest
your profits into the business and accelerate
growth. EASY SCALABILITY AND EXPANSION Consistent
revenue gives you new business opportunities to
explore new product add-ons, launch new products,
or expand deliverable areas. The more stable and
reliable MRR, the easier it is to scale
operations without financial strains. ATTRACT
MORE INVESTORS The investors and stakeholders
refer to your MRR as your businesss health
index, stability, and growth potential. A high
and stable MRR attracts new investors, opening up
opportunities for funds and partnerships.
10CONCLUSION
Improved Monthly Recurring Revenue is crucial for
sustainable growth. You can opt for water
delivery app development, which offers powerful
features to streamline your water delivery
operations and enhance customer satisfaction and
retention rates. Book a free demo to see how
Water Delivery Solutions can ensure stable and
consistent cash flow. Read More
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11Contact Us
www.waterdeliverysolutions.com
info_at_waterdeliverysolutions.com
111 Peter St Toronto, ON M5V 2H1 Canada
1(647)227-3695