Growth of Live Video Streaming and Its Impact on Audiences

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Growth of Live Video Streaming and Its Impact on
Audiences
Theres no denying that live streaming is only
getting bigger. Event videography are excellent
at holding viewers attention longer, keep them
more engaged, influence their purchasing
behaviors, and connect with brands on an
emotional level. According to the reports, video
streaming is expected to reach 100 billion by
2025. Today, there is no limit to the type of
live event you can stream. Brands and
individuals are using live video streaming to
show a variety of content such as sports events,
reality TV, concerts, game shows,
behind-the-scenes, and even church
services. Today, live streaming is at the same
stage of evolution at which social networking
sites were some years ago. Brands were still not
clear with the objectives of having their
presence on YouTube, Facebook, or Twitter. Its
the
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• same with live streaming today. A lot of brands
  are aware of something called live videos but,
  how its going to be useful or how to use it
  effectively is still being explored.
• The Growth of Live Streaming
• With advancements in video delivery technologies
  and innovations in artificial intelligence (AI),
  live streaming is expected to grow further in the
  coming years. Without numbers, its difficult to
  work out exactly how big live streaming is and
  whether or not you should invest your time and
  money in it. So, we dug into the numbers to get
  the whole picture for you. Heres a look at the
  statistics shaping the future of live streaming
• Live video grew by 93, with an average viewing
  time of 26.4 minutes per session. (Streaming
  Media, 2019)
• Live videos hold users attention 10-20x longer
  than pre-recorded, on-demand content.
  (Forrester, 2017)
• The live music event with the highest live
  viewership was 2019 Coachella at about 82.9
  million live views. (Variety, 2020)
• The live streaming industry is expected to be
  valued at 184.27 billion USD by 2027. (Tech
  Jury, 2020)
• Access to exclusive coverage is the reason why
  26 of viewers tune into live streams. (GWI
  Consumer Trends Report 2019)
• The middle east and Africa have the most live
  social streamers in the world. (GWI 2020 Live
  Streaming Trends)
• With time viewers would want a personalized user
  experience and greater control over their live
  streaming experiences such as slow-motion replays
  or the ability to switch between camera angles.

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• So, now we know how big live stream already is
  and how its going to grow with time. Lets talk
  about the impact it has on viewers.
• Impact of Live Streaming on Audiences
• Live streaming is quickly becoming an
  increasingly popular way for brands to connect
  with their audiences. From product launches to
  exclusive events, you can see brands interacting
  directly with their customers. Lets dig a little
  deeper to find out what are the impacts of live
  streaming on audiences.
• Its all about connection- People love to forge a
  personal connection with the brand they admire
  and care for. Live video streaming gives
• them an opportunity to interact with the people
  behind the brand. A live broadcast led by real
  people feels more intimate than a pre-recorded
  video. The possibility of a chance to ask
  questions directly to the leader or the thrill
  of participating in exclusive product
  demonstrations is much more valuable to a
  consumer than a social media post. The personal
  connection feels more intimate, which is one of
  the reasons live video has grown so much so
  quickly.
• It provides a life-like experience- Everything
  happens in real-time during a live stream. Its
  a unique experience that gives you the same
  feeling that you would have when you are at the
  location in real life. Viewers can interact, ask
  questions, and give instant feedback, which is
  excellent for not just the viewer but also for
  the brands. It gives the brands a chance to
  understand their audience much better.
• Its more accessible- Accessibility is another
  major factor that has helped live streaming rise
  above others. Consumers can watch live
• streams from anywhere in the world. This helps a
  brand sitting in the
• US connect easily to consumers from all over the
  world, thus building a larger consumer base.
• It makes your brand more human- Consumers today
  are very different from what they were some
  decades ago. They want to get to know a

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brand, and some of them are emotionally invested
in a brand so much so that it would break them
to know that they dont support a cause or
didnt come forward to help. Live streaming gives
you the opportunity to show them your values. 5.
Its an efficient marketing tool- Nowadays, live
streaming is included in most marketing
strategies. As the videos look more real-time it
makes marketing look more human rather than
promotion. This makes it easier for the
consumers to believe in the brand. Wrapping
Up! With advances in technology, live video
streaming would continue to grow. It has a
powerful impact on viewers at every stage of the
funnel. Working with influencers and an
experienced camera team you can easily expand
your reach. As people used to look forward to
attending an event in person, people are now
learning to enjoy that same event from the
comfort of their homes. Live streaming is
already here, whether you like it or not! So, if
you are looking to take advantage of this
rapidly growing industry, offering an
outstanding live video streaming experience to
your subscribers is a must. And, to offer the
best viewing experience you need a reliable live
video streaming partner for your business. We at
Studio52 can help you. Get in touch with us so
we can help you set up quickly for your next live
streaming! Get a free consultation Top Rated
Video Production House Dubai