CoChair Kickoff

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Co-Chair Kickoff
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Fundraising is the gentle art of teaching the joy
of giving.
-
Hank Rosso
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Overview

• Why People Give
• Developing Your Pitch
• Making the Ask
• Tips for Making the Ask

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Why People Give

• Why did you decide to become a co-chair?

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Why People Give

• Mission
• Relationships
• Good Business
• BECAUSE YOU ASK

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Developing Your Pitch

• Know Your Prospect
• Know Your Non-profit
• Know Your Event
• Know What You Want

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Making the Ask

• Brief introduction to your organization
• Demonstrate your need
• Discuss the event opportunity
• Ask for what you want and highlight benefits!
• Be frank about fundraising you must give an
  amount!
• We hope you will consider joining us in
  support of A Celebration to Benefit Los Angeles
  Kids, at the Director Level. For your generous
  10,000 contribution you will receive VIP tickets
  and seating at the event, as well as XXXXXXX.

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Making the Ask

• SOMETIMES LESS IS MORE!

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Making the Ask

• If the answer is YES!
• Say thank you!
• Make sure they have what they need
• Inquire about follow up
• Tell non-profit staff!
• If the answer is no.
• Say thank you
• Explore if there are other options to get him or
  her involved

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Tips for Making the Ask

• Be GENUINE
• Be DYNAMIC your presentation will shift and
  change as you learn the prospects interests
• Limit Presentation and Increase Conversation
• Bring Leave Behinds - brochures, marketing
  packets, media impressions, etc.
• Bring specific event information including a
  pledge form with clear instructions on how to
  make a contribution, event date, etc.

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Tips for Making the Ask

• PASSIONATE
• PERSONAL
• PERSUASIVE
• POLITE
• PERSISTENT
• PUSHY

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GOOD LUCK!