Eden Farms Marketing Assessment

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Eden Farms Marketing Assessment
Created by Kyle Byrne Date
11/11/04 Course Name Tourism Planning
Instructor Diane Kuehn
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Marketing Assessment Introduction

• 1. Marketing Position for Eden New York
• 2. Marketing Statement
• 3. Background on Visitor Demographics
• 4. 4 Ps of Marketing

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Marketing Position
See Hand Out
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Marketing Statement

• What is it?
• Getting input from the Town of Eden.
• Examples
• Discover nature, history, and culture of farming
  in Western New York at Eden Farms.
• Come experience Eden Farm Museum where past and
  present farm culture comes to life.

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Demographics for Eden Farm Museum
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Target Markets
Family
Non-Family
Motor Coach
Students
Surrounding Towns and Buffalo
Historians
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4-Ps

• Product
• Price
• Place
• Promotion

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Questions?