Location Based Service Goes Social

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Location Based Service Goes Social

• Presenter
• Marco Lam/ Chris Chan - iGPSD

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What is Location Based Service (LBS)?

• Information service accessible with mobile
  devices that make use of geographic location
  position
• Provide information such as Restaurant, Gas
  station, Coffee Shop and even ATM machine

Rebuild the real world on the map!
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GPS/ Cell Tower Wi-fi positioning
The diagram is from Skyhook Wireless
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Social Networking
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Social - Networking

• We all know each other through Social
• Networking!!!

• Should I explain on what is social-networking?

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Feature of Social Networking

• Link different peoples together on same platform
• Share own life experience
• Interacts with friends on different topics
• - e.g. Marco tried the Peak-Lookout Restaurant,
  Chris aroused, commented and interested to have a
  view.

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• So, what will happen if we merge LBS and
  Social Networking together?

I mean the benefit
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1. On Information

• In current LBS model, information are provided by
  Content Provider
• With new LBS with social-networking model, users
  are able to modify the database
• More dynamic, fast response to ever-changing REAL
  world

Result Information are up-to-date!
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1. On Information

• In social networking platform, users can create
  new entries in the database
• The users effort can dramatically reduce
  administrators time in data input.
• Users can also help creating new data
  organization, provide more varieties to the
  platform

Text
Result Rich data with less effort
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2. On User Experience

• Better involvement as Friends are there!
• More relevant information based on friends
  recommendation
• More integration to the real life

Result Higher stickiness usage!
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3. On marketing

• Both LBS Social Networking consists rich
  information
• Combining two sets of information, accurate
  users behavior can be retrieved
• Better personalized advertisements can be
  formulated

Result Targeting customers with lower cost!!!!
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QA
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The End