SelectaDNA Presentation

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SelectaDNA Presentation ACPO Regional Engagement
Seminar- Business Crime
Contact Details roger.lyddon_at_selectamark.co.uk ww
w.selectadna.co.uk 01689 860757
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What is SELECTADNA?

• SelectaDNA is a Forensic Crime Reduction System
  which
• Allows Police to link criminals to crime scenes
  through the recovery and analysis of traces of
  the SelectaDNA solution
• Reduces crime by alerting criminals of its use
  The DNA Fear Factor

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How does it work?

• Each SelectaDNA product contains its very own
  unique DNA code in every molecule
• This DNA code can be forensically analysed to
  prove who the registered owner is

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SelectaDNA Property Marking Kits
To Reduce Theft Burglaries
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UV Tracer
Once dry the solution is not visible. The UV
Tracer allows the Police to locate the marking by
scanning an item with a UV Light - the mark
fluoresces blue.
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Microdots For Immediate ID
1000s of Microdots in the solution can be read
under a microscope to show our database phone
number and a unique customer code.
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Unique DNA Code
Each pot of SelectaDNA contains its own unique
DNA code. Even the tiniest trace can be
forensically analysed to prove ownership.
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How does it reduce Theft Break-ins?
The DNA Fear Factor By alerting thieves to
its use, they are immediately put off breaking
into properties and vehicles and stealing marked
items.
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Public Awareness

• Outdoor Signage

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Public Awareness

• Advertising and Press

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Raising Awareness Amongst Offenders
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Who uses SelectaDNA?

• 28 UK Police Forces now use SelectaDNA
• 13 Boroughs in The MET
• Local Authorities
• 100s of Schools and Colleges
• Housing Associations
• NHS Trusts
• Neighbourhood Watch Associations

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SelectaDNA Grease Gel

• Offender Marking products which transfer from
  marked property onto offenders skin and clothing.
• SelectaDNA Grease to prevent metal theft
• SelectaDNA Gel for covert Police operations

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SelectaDNA Intruder Spray

• Spray system to mark offenders with a DNA code
  and UV tracer
• Also available as a small covert unit for Police
  Trap Vehicles

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SelectaDNAs ABC Strategy

• Our Strategy to maximise the Reduction of Crime
  and to protect as much of the local community as
  possible
• Advertise the use of SelectaDNA to criminals
• Best Value - to protect as many homes as possible
• Comprehensive range of products training for
  Police

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Value For Money

• SelectaDNA Kits (Min. 500) supplied in bulk to
  Police 12 VAT
• SelectaDNA Home Kit for a member of public 49
  inc VAT
• SelectaDNA Small Commercial Kit (100 items) 99
  VAT
• SelectaDNA Grease 100ml to Police 158.95 VAT
• SelectaDNA Covert Spray 280.00 VAT
  (Consumables 99 VAT each)

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Crime Reduction

• 100 Reduction in Burglaries (in 2 months) - Met
  Police, Southwark
• 85 Reduction in Domestic Burglaries - Met
  Police, Greenwich
• 70 Reduction in Burglaries - Devon Cornwall
  Constabulary
• 44 Reduction in Burglaries - West Midlands
  Police
• 50 Reduction in Thefts and Burglaries - Norfolk
  Constabulary
• 70 Reduction in School Burglaries - LB of
  Havering LEA
• 47 Reduction in School Burglaries - LB of
  Kingston LEA
• 90 Reduction in Commercial Thefts - Winsford Ind
  Estate, Cheshire
• 100 Reduction in Theft from Voids - Pennine
  Housing, W Yorkshire
• 100 Reduction in Thefts from Hospitals - Ealing
  NHS Trust
• Figures above based on 6-18 month periods unless
  stated otherwise

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GlaxoSmithKline
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WINSFORD INDUSTRIAL ESTATE

• The use of SELECTADNA by all 102 businesses in
  on the estate has resulted
• Reduction in 100 break-ins by
• Since the launch in December 2006, there have
  been no break-ins compared to regular incidents
  previously.
• Estate Manager, WInsford Industrial Estate

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Main Benefits and Features of SelectaDNA

• Reduces thefts and burglaries by up to 85
• Microdots allow ID of property in real time
• NO Annual Licence Fee for any SelectaDNA product
• Adaptable spray systems
• DNA Fear Factor criminals scared stiff of DNA
• Reduces the Fear of Crime

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Other Selectamark Products

• Wide range of UV Lights from hand-held torches to
  custody suite lighting
• Bikeregister.com - the national online Bicycle
  Marking and Registration scheme
• Selectamark visible marking for etching of IT
  AV equipment, vehicle and plant windows etc.
• Asset and Security Labels

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Thank you for time and do you have any questions.
Contact Details roger.lyddon_at_selectamark.co.uk ww
w.selectadna.co.uk 01689 860757