Global Road Safety as a Development Priority

1
Global Road Safety as a Development
Priority Caroline Luff Press and Policy
Officer FIA Foundation
2
Make Roads Safe

• Introduction
• Road Safety a priority development issue
• Target G8 and UN sustainable development agendas
• Robertson and Commission
• Multi-stakeholder campaign

3
Background

• The Human Cost
• 3000 people and 500 children killed every day
• 1.2 million killed and 50 million injured
  annually
• More than 85 of casualties occur in poor
  countries
• Burden of disease comparable with Malaria TB
• Predicted to rise by more than 65 between 2000
  2020

4
Background
5
Background

• The Economic Cost
• Cost developing countries up to 100 billion a
  year
• By comparison, OECD overseas aid totalled 106
  billion in 2005
• A trigger, tipping families below the poverty line

6
Make Roads Safe Report

• Key Recommendations
• A minimum of 10 of all road infrastructure
  projects should be committed to road safety
• A 300 million, 10 year, Action Plan to improve
  road safety in developing countries
• A ministerial conference to be held in 2008 under
  the auspices of the UN

7
The campaign to date

• Political Activity

8
The campaign to date

• Celebrity Support

9
The campaign to date

• Virtual campaign

• Makeroadssafe.org

• MySpace

• YouTube

10

• zeb.html

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The campaign In 2007

• Launch of childrens interactive website
• First ever UN global road safety week 23rd-29th
  April 2007
• Lobby and petition UN Secretary General
• Targeting UN General Assembly for a strong
  resolution

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What can you do?

• Join the campaign link to website
• Promote the petition of the UN Secretary General
• Circulate postcards to UN Secretary General
• Promote the childrens interactive website

13

• Thank You
• www.makeroadsafe.org
• c.luff_at_makeroadssafe.org