Website 101 from inception to launch

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Website 101 from inception to launch
Melissa Ooi Regional Director, Europe
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Introducing ASP

• We specialise in creating the online
• presence for exhibitions and events
• Weve designed and built over 1,000
• exhibition websites
• 250 sites launched a year including the
• Exhibiting Show site
• But we dont just build websites we offer
• online and offline marketing consultancy
• together with best practice advice and
  training
• If youve exhibited in the UK, its very likely
  youll have used
• our system.

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Worth a try
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What do you want it to do?

• Keep current customers and gain
• new ones
• Create brand loyalty and values online
• Direct sales of goods and services
• Gain new revenue streams
• Research and test ideas
• Build communities
• Connect for the first time with a new audience
• Collect data and personal preferences

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Some of the options

• Podcasts
• Forums
• Virtual tours
• Ecommerce
• Newsfeeds
• Directories
• Blogs

• Video
• Auctions
• Loyalty schemes
• Polls
• Petitions
• Communities
• Games

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Some of the options

• Podcasts
• Forums
• Virtual tours
• Ecommerce
• Newsfeeds
• Directories
• Blogs

• Video
• Auctions
• Loyalty schemes
• Polls
• Petitions
• Communities
• Games

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What to look forand ask

• Where are they based
• Registered with ICO
• Security precautions
• esp data, credit card details etc
• Talk like humans
• Sell the family pet

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What to look forand ask

• Where are they based
• Registered with ICO
• Security precautions
• esp data, credit card details etc
• Talk like humans
• Sell the family pet

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Website Credibility
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Briefing for great creative

• Be prepared
• Think about your brand
• Try to be specific
• Do your homework
• Give realistic deadlines

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Bear in mind

• Relevant make the content
• creative relevant to your brand,
• audience objectives
• Dynamic make sure the content isnt always the
  same if you want people coming back so update it,
  put it in context, add images create movement
  give them a reason to revisit
• Data collect email addresses mobile numbers
  now, even if you arent going to use them
  immediately

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Bear in mind

• Target segment the data collected,
• create specific areas content to
• appeal to each group
• Content push it out and pull it in
• Track trial new functionality, track measure
  visitor numbers
• SEO/SEM make sure youre easily found

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Oh dear!

• Events IAEE Expo! Expo!
• www.iaee.com/expo
• Beverage Learn About Wine
• www.learnaboutwine.com
• Property Santa Ana Monte Property Management
• www.santaana-pm.com
• Water filtration Brita
• www.brita.com

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Love it!

• Software Demandware
• www.demandware.com
• Environment - Carbon Trust
• www.carbon-label.co.uk
• Design - Art Republic
• www.artrepublic.com
• Clothes Boden
• www.boden.co.uk

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Love it!
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Pet peeves

• Broken links
• Poor grammar spelling errors
• Out of date information
• Hard to find contact details
• Extended Flash intros, slow loading
• TMI

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Jargon

• Web 2.0
• UGC
• DPI
• SEO

• SEM
• CTA
• Alt tags

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Any questions?
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Thanks!

• Web www.aspevents.net
• Email team_at_aspevents.net
• Tel [phone]