Cinema Buying Routes

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Cinema Buying Routes Top Line Information
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Cinema buying routes

• Screen by Screen
• Film Packages
• Premier Packages
• Art Screen Packages
• Family Focus
• AGP

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Screen by Screen

• Buying into individual cinema screens
• Effective targeting of a precise area or location
• Price varies from screen to screen
• Useful for smaller brands or businesses

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Film Packages

• Ideal for targeting niche audiences
• Complete control over film environment
• Admissions are estimated
• Can be bought nationally, regionally or by major
  conurbations
• Ability to gain excellent association

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Premier Packages

• 4 Premier packages
• Male, female, youth premier plus
• Minimises wastage from unwanted film product
• Guaranteed admissions
• Fixed cost per thousand 73.91
• Can be bought nationally or by TV ISBA regions

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Art Screen

• Targets an older, more upmarket
• affluent audience
• Access to all art screens and art screen
• film product at major chains
• Guaranteed admissions (min 13 weeks)
• Fixed cost per thousand 73.91

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Family Focus

• Effective for targeting families
  audiences/housewives with children
• Access to all family films
• Bought by bursts throughout the year to coincide
  with releases around school holidays
• Estimated admissions except with annual package
• Burst cost per thousand 34
• Annual cost per thousand 25
• Can be bought nationally or TV ISBA regions

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AGP

• Effective mass coverage of core 15 - 34 cinema
  audience
• Access to all films excluding kids
• Guaranteed admissions
• Fixed cost per thousand 58.34
• Can be bought nationally or by TV ISBA regions