Segment your customer profiles and tailor the marketing message to maximize the relevance of marketi

1
Update unique customer records with all
interaction, tracking, and conversion data
Consolidate and de-duplicate your distributed
records into unique customer profiles

Segment your customer profiles and tailor the
marketing message to maximize the relevance of
marketing communications
First Name Michael Last Name Smith Email
msmith_at_gmail.com Age 33 Gender Male Total
Lifetime Value 1250 Last Date Purchased
1/8/08 Last Product Purchased Homegym 1199
Enrich existing customer records with personal
tracking and conversion history that can then be
used for further segmentation
MARKETING DEPARTMENT
Deploy email from an integrated email service
provider and capture marketing interaction data
from each individual record

• opened last email 9pm, Tues.
• clicked on link to in-store coupon
• forwarded to a friend
• signed up for VIP club 1/10/08

• opens
• clicks
• conversions
• unsubscribes

• purchased an Elliptical in-store
• placed online order valued at 99
• filled out survey on the website

UNIFY
PROBLEM
COMMUNICATION CHANNELS
ALL COMMUNICATION CHANNELS
DISTRIBUTED LEGACY DATA SOURCES
DATA SOURCES
ALL DATA SOURCES

• eCommerce
• CRM
• POS
• customer profiles

• e-mail

• web data

• online ads

• web forms

• SMS/text

• online videos

• voice

• sales rep data

• surveys

• website

• social networks