Video Case: Real Madrid

1
Video Case Real Madrid

• What is Real Madrid Business Model? Is it unique?
• Match Day
• International Competitions
• Broadcast and Pay TV
• Marketing (Merchandise Sales and Alliances with
  Corporate Sponsors)
• Who are Real Madrids customers? How is the
  market segmented?
• By geographic
• By behavior (loyalty)

2
Video Case Real Madrid

• Who has more power, Real Madrid or players?
• Real Madrid has more power because
• Players have more power because
• What risks does Real Madrid face?
• Game performance
• Player Behavior
• Team Balance
• Overstretching the Brand