CAmbieReSti consumi, ambiente, risparmio energetico, stili di vita

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5 European Conference on Sustainable Cities and
Towns Sevilla, March 23, 2007
SESSION D02 Daily sustainable practice
Life Styles and Sustainability a local
implementation of Aalborg Commitments with
CAmbieRESti? Project
Eliana Caramelli City of Venice
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Venice - Italy
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CAmbieReSti? consumi, ambiente,risparmio
energetico,stili di vita

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General background principles

• Environmental Sustainability
• Social justice
• Solidarity Economy
• Participation
• Protection of common goods
• Natural resources conservation
• ..

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and tools

• Local Agenda 21
• Aalborg Commitments (in particular 4th
  Commitment)
• Kyoto Protocol
• Italian Solidarity Economy Chart

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Main goal
To research and to propose models of consumption
with low environmental and social impact, in
solidarity with countries of the southern world
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General purpose
Involving citizens in a wide social game to
reduce and reorient consumption through
communicative strategies and information on
global impact of individual choices especially in
purchasing goods for household using. The project
also aimed to provide knowledge on fair
consumption implementing social relationships
between producers and citizens.
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on Sustainable Cities and Towns
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Main issues considered
RES and RUE, Eco-housing, Water saving, Diet and
Organic food, Sustainable mobility, Waste
disposal, Responsible tourism, Ethical finance,
Natural medicine, Animals protection (clothing
and cosmetics), Fair trade, self- and local
production
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Distinctive aspects of Cambieresti?
1) Promoted by a local government (public
sector) 2) Large dimension of the sample 3)
Building network abilities 4) Ability to build
up linkages between topics
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on Sustainable Cities and Towns
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Partners

• Institutional partners
• Municipality of Venice, Province of Venice, AGIRE
  - Venetian Energy Agency, Board Abitare Venezia
• Supporting partners
• Actv, Asm, Coop adriatica, Enea, Enel, Italgas,
  Vesta
• NGOs
• Amina, Bilanci di Giustizia, Consulta Animalista,
  El Fontego, Federambiente, INBAR, Legambiente
  Veneto, Movimento Consumatori Veneto, Movimento
  Consumatori Onlus, VAS Venezia
• Technical partners
• MAG Venezia, University IUAV of Venice, WWF,
  Avanzi

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on Sustainable Cities and Towns
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Guidelines

• demand-side - Citizens
• supply-side Producers, sellers, services
  providers, sharing the same commitments for
  territory exploitation, minimization of impacts,
  promotion of equitable and sustainable life styles

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Phases
1- (6 months) from September 2004 - co-planning
with partners Forum 1 supporter and
institutional partners Forum 2 NGOs partners
- information campaign - participants
involvement 2- (10 months) - experimentation
with households - creation of local Solidarity
Economy Network 3- (2 months) - results
analysis and final presentation
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on Sustainable Cities and Towns
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Information campaign
Local newspapers, radios, magazines, newsletter,
mailing list, partners web site, posters,
brochures
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Experimentation
1248 households (1000 expected)

• Participation rules
• By themselves
• Taking part in collective activities

• Participants duties
• Actively participate to monitoring

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on Sustainable Cities and Towns
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Offered instruments
Local Groups
49 groups local based, managed by facilitators

• The groups provided
• assistance
• support the monitoring of the change.
• meeting opportunities and ideas exchange
• socialization

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on Sustainable Cities and Towns
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on Sustainable Cities and Towns
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Offered instruments
Second level meetings Thematic meetings with
experts on projects issues
Labs To experiment with practices the change of
lifestyles, acquiring knowledge and instruments
for everyday life.
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Offered instruments
Stil-Info points Two public info-points in Venice
and Mestre
Guide Suggestions and information about the
project issues. Organized as a schedule folder,
it is an instrument to be implemented during the
different activities
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Offered instruments
WEB site www.cambieresti.net
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Incentives
Material incentives for changing lifestyles, as
goods and services Ex. Energy saving lamps,
water flow reducer, car sharing subscriptions,
public transport season-tickets, tap water
analysis, domestic compost, etc.
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Monitoring

• Households consumption

• Monitoring of energy and water consumptions,
  through reading meters each 2 months
• Filling questionnaire about buildings data

Energy efficiency certificate by Venice Energy
Agency
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Monitoring

• Lifestyles behaviours

• Monitoring behaviours relating the project
  issues, through compulsory questionnaire and
  checklist, at the beginning and at the end of
  experimentation

Personal results giving to each participant

• Ecological Footprint

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Monitoring results

• strengthening of best practices
• growth of critic attention in purchasing
• use of cheap technological stuff
• growth of car sharing subscriptions

Incentive for self-monitoring and self-evaluation
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on Sustainable Cities and Towns
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Solidarity Economy Network
20 producers, craftsmen, sellers,
1. To accept principles of eco-sustainability,
cooperation, clearness, privilege towards local
products 2) Starting new real actions (i.e.
Clear prices, direct selling, labs, etc.) 3) To
elaborate proposals to Cambieresti? participants
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Main results

• Towards participants
• Greater awareness and a self-consciousness,
• Straightness of social networks
• Development of parallel projects
• creation of 7 new Purchasing Groups
• Participants new skills enabling and raising of
  their ability to propose projects and actions

Promotion of Moreover Cambieresti? Network
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Main results

• Towards promoters
• Activation of innovative services within the
  Municipality
• Application of this format in different context

• Implementation of CAmbieRESti? Energy 300x70
  project
• Implementation of ECHO ACTION - Energy Conscious
  HOuseholds in action project
• Implementation of Venezia per lAltra Economia
  project

EIE
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THANK YOU!
eliana.caramelli_at_comune.venezia.it
www.cambieresti.net