MSCR Collaboration Visit Presentation

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MMU-Level Competition 2009/2010
Business Idea Presentation Template
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Recommended Content (For Presentation please
limit to Max of 10 slides)

• Introduction
• Background
• Objectives
• Project/Product/Solution
• Technology Architecture
• Intellectual Property
• Market Needs
• Customer Value Proposition (CVP)
• Competitiveness
• Unfair Advantage
• Marketing Strategies
• The 4Ps of Marketing
• Business Model
• Summary Call to Action

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Introduction

• Title of the Project
• Introduce Yourself
• Introduce Management Team
• Include key personnel
• Emphasise directly related expertise and
  experience
• Organisation Chart

4
Background

• State project / product / solution background
• State project stage idea / proof of concept /
  prototype / product or solution
• Key sponsors if any, and state type

5
Objectives

• State the objectives of the project / product /
  
• solution

6
Project / Product / Solution

• Describe project / product / solution
• Describe key features / uniqueness
• Describe key benefits to customer

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Technology Architecture

• Technology (ies) need
• Platform
• How?
• Software
• Communications
• Data
• Middleware
• Including
• Technology partners
• Support structure
• Use of IP, licensing
• SLAs

8
Intellectual Property

• Protecting IP
• Patent, copy right, trademark, secret?
• How do you intend to profit from IP
• Retain and use
• License
• Sell

9
Market Needs

• Is there a market for the project / product /
  solution?
• Breakthrough / killer application / improvement
  of product?
• New innovative idea?
• Replacement?
• Cost Advantage?
• Niche?
• Describe the general business outlook this will
  demonstrate that you are in tune with the market
• Market research data / statistics conducted or
  references

10
Customer Value Proposition (CVP)

• Customers problem / want / need
• How customer satisfaction will be met
• Why customer will be compelled to buy from you
• Equalise the value / price equation
• CVP examples
• Small corner shop small selection of goods,
  convenient location, convenient opening times,
  local friendly personal service
• IT company cost efficiency, robustness,
  secure, speed

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Competitiveness

• Identify project / product / solution
  competitive advantage vs
• Direct competitors
• Indirect competitors
• Identify project barriers vs competitors
• Demonstrate your ability to maintain a
  Sustainable Competitive Advantage
• Superior value that
• Endures over time?

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Unfair Advantage

• Your unfair advantage(s)
• Why how?
• Competitive strategy
• Examples of unfair advantage
• Ikea
• Stylish quality furniture, unique and fun
  buying experience, knockdown format, affordable
• Dell
• Uses leading-edge, supply chain management,
  real-time inventory (zero obsolescence),
  customisation, passes efficiency and cost
  reductions to clients

13
Marketing Strategies

• Market segmentation
• Market research
• Go-To-Market Strategy
• Marketing plan
• - Advertising Promotions ( A P)
• - Collaterals
• - Distributorships
• - Partnerships
• - Direct Sales
• A signed contract will be a strong selling
  point
• Marketing personnel key hire if need be

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The 4 Ps Of Marketing

• Product properties of your product
• Price right price value
• Place - availability
• Promotion informing and creating an interest
  in customers in a way they understand

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Business Model

• How does the business make money?
• Direct sales?
• Lease?
• Subscriptions?
• Build Transfer?
• BOT?
• Build, Operate
• Maintenance? Etc
• How do you compensate your channels?
• Commission?
• Mark-up?
• Maintenance? Etc

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Summary Call To Action

• Re-state your needs / requirements to
  commercialise idea
• Acknowledge / thank for input