Best Practices In Promotion

1
Best Practices In Promotion Education

• Increased fonts and other impacts of the
  Accessibility for Ontarians with Disabilities Act

2
Accessibility of Ontarians with Disabilities
Act, 2005 (AODA)

• Builds on Ontarians with Disabilities Act, 2001.
• AODA has a standards development and enforcement
• Purpose To achieve a fully accessible Ontario by
  2025.
• Applies to anywhere the public goes.
• Time frame for compliance penalties for
  non-compliance

3
Five Standards

• Customer Service effective January 1, 2010
• Information and Communication final review
• Built Environment- public review
• Employment in draft
• Transportation in draft

4
Information and Communication Standard

• Final review before Minister of Community and
  Social Services
• Standards development committee and public review
• Varying timelines for compliance, depending on
  guideline and size of organization.

5
Scope of the standard

• Policies procedures
• Training
• Procurement
• Web sites and web content
• Alternate formats and communication supports and
  services (print material and customer service).

6
Web site and web content

• Technical specifications are listed in standard
• New and existing sites- internal and external
• Navigation, log-in system, electronic forms,
  text-to-speech applications

7
Alternate format requirements

• Means to deliver alternate format
• Take into account the persons disability
• Different ways this can be delivered
• Training employees
• Ready to convert electronic files
• External support

8
Alternate format examples

• Print information
• Electronic text
• Braille-ready electronic files or printouts
• Audio
• Large print

9
Alternate format examples

• Spoken message (in person)
• Assistive listening system
• Real-time captioning
• Interpreter or intervener (sign language)

10
Accessible print information

• Sans serif- Helvetica, Verdana or Univers 55
• Serif fonts- Times New Roman, Cambria and
  Garamond
• Use upper and lower case combination
• Size 14 font is considered accessible
• High contrast- black text on white background or
  vice versa

11
Inaccessible example

• The Quick Brown Fox Jumps Over The Lazy Dog.
• The Quick Brown Fox Jumps Over The Lazy Dog.
• The Quick Brown Fox Jumps Over The Lazy Dog.

12
Accessible example

• The quick brown fox jumps over the lazy dog.

13
City of Kingston

• Direction from upper level management
• Training process for Customer Service standard
• Subject Matter Experts (SMEs)
• Internal Communications department
• Accessible web site, appropriate print material

14
Recommendations

• Be prepared
• Be familiar with legislation
• Look within your organization
• Prepare appropriate processes and responses

15
Resources

• Ministry of Community and Social Services
  www.accesson.ca
• Private consultants
• Within your organization (e.g. Accessibility
  Coordinator)