IMPROVING PRODUCT

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IMPROVING PRODUCT SERVICE DESIGN
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INVOLVE THE CUSTOMER

• Involve the customer
• Educate the customer
• Incorporate quality function deployment (QFD)
• Consider the Kano model

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QUALITY FUNCTION DEPLOYMENT

• Quality Function Deployment
• Voice of the customer
• House of quality

QFD An approach that integrates the voice of
the customer into the product and service
development process.
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House Of Quality
5. Tradeoff Matrix
3. Product characteristics
Importance
4. Relationship matrix
1. Customer requirements
2. Competitive assessment
6. Technical assessment and target values
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House of Quality Example
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THE KANO MODEL
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CONTROL PRODUCT LIFE CYCLES

• Understand the effect of design on life cycles
• Use robust design

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ROBUST DESIGN

• Design that results in products or services that
  can function over a broad range of conditions

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TAGUCHI APPROACHROBUST DESIGN

• Design a robust product
• Insensitive to environmental factors either in
  manufacturing or in use.
• Central feature is Parameter Design
• Determines
• factors that are controllable and those not
  controllable
• their optimal levels relative to major product
  advances

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CONTROL MARKETING CHANNELS

• Comprehend how products are distributed/sold

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ASSESS CAPABILITIES

• IDENTIFY CORE STRENGTHS
• MATCH PRODUCTS TO PROCESSING CAPABILITIES
• Design for Manufacturing (DFM)

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DESIGN FOR MANUFACTURING

• The designers consideration of the
  organizations manufacturing capabilities when
  designing a product.
• The more general term design for operations
  encompasses services as well as manufacturing

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GET QUALITY PRICE RIGHT

• Seek to be a value leader
• Cut prices by reducing development costs
• Recognize customers price selection preferences

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SHORTEN LEAD TIMES

• Use reverse engineering
• Incorporate CAD/CAM systems
• Creates database
• Increases productivity of designers
• Practice simplification
• Practice standardization

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SHORTEN LEAD TIMES

• Consider flexible manufacturing systems (FMS)
• Use multi-use platforms
• Consider computer-integrated manufacturing (CIM)
• Revise legal constraints

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REDUCE COSTS

• Focus on simplification standardization
• Design for Assembly (DFA)
• Increase emphasis on component commonality
• Study how products are designed built
• Eliminate duplicate design processes
• Strategically control capital spending

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INVOLVE OPERATIONS

• Practice concurrent engineering
• Establish technical exchange programs
• Use collaborative styles
• Look for continual improvement

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IMPROVE DURABILITY, RELIABILITY, SAFETY

• Improve component design
• Use redundancy
• Improve production and/or assembly techniques
• Improve testing
• Use robust design
• Use modular design
• Improve preventive maintenance
• Educate customers

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DESIGN CONSIDERATIONS

• Mass Customization
• Delayed Differentiation
• Modular Design
• Remanufacturing
• Design for Recycling (DFR)
• Design for Disassembly (DFD)

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OTHER WAYS TO IMPROVE PRODUCT/PROCESS PLANNING

• Convert to merit-based systems
• Increase incentives for capital investment