Containerboard

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CPFR Overview AAFA ISC Fall 2005 Russ Brown
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CPFR

• CPFR Collaborative Planning, Forecasting
  Replenishment
• CPFR is an established process that is totally
  reliant on a collaborative relationship.
• VICS is an excellent resource from which you can
  draw as you travel down the CPFR highway.
• CPFR is something you learn by hands on
  experience. This will supplement your
  training.
• Leverage CPFR to your advantage dont let it
  place you at a disadvantage.

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Agenda

• Russell Corporation
• CPFR The Starting Point
• CPFR Whats It All About?
• CPFR How/Where Do We Begin?
• Lessons Learned
• Questions

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Russell Corporation

• 1.5 Billion in annual sales
• Headquarters in Atlanta, GA
• Founded 1902
• Leading market positions with diversified brands,
  products and distribution channels
• Athletic Group and Activewear Group are the major
  segments of the organization

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CPFR The Starting Point?
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Wal-Marts RFID Vision A CPFR Front-End?
Merchandise is read as its shipped by supplier
and received at the DC
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RFID Data
RFID tag placed on items, cases and pallets at
manufacturer / supplier
RFID Reader
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Merchandise is read as its shipped by DC and
received at the retail outlet
RFID Reader
Merchandise is read as it leaves the retailers
backroom and enters the sales floor
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RFID Reader
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Streamlined customer checkout
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CPFR Whats it all about?
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CPFR- What is it?
VICS CPFR Overview 18 May 2004
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CPFR Involves more than you might think
VICS CPFR Overview 18 May 2004
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The CPFR Planning Cycle
VICS CPFR Overview 18 May 2004
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CPFR Tasks
VICS CPFR Overview 18 May 2004
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CPFR The Cycle Expanded
VICS CPFR Overview 18 May 2004
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CPFR Transactions
VICS CPFR Overview 18 May 2004
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Where Does CPFR Sit?
VICS CPFR Overview 18 May 2004
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CPFR How /where do we begin?
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Start with a Joint Agreement
VICS CPFR Technical Specs 1999
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Understand the Data Both Sides
VICS CPFR Technical Specs 1999
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The Forecast Starts It All
VICS CPFR Technical Specs 1999
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Manage Exceptions or Else
VICS CPFR Technical Specs 1999
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Exception Management is Key
VICS CPFR Technical Specs 1999
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Establish Success Expand
VICS CPFR Technical Specs 1999
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Lessons Learned

• Start small follow a pilot process, learn the
  process, learn the technology and become
  comfortable with it
• Accept the fact that you are re-engineering an
  important piece of your supply chain and that it
  is a journey success does not happen overnight.
• The manufacturing process continues basically as
  is

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The Real Value

• To succeed you must
• collaborate, collaborate, collaborate
• then
• execute, execute, execute!!!!!

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There are risks and costs to action. But they are
far less than the long range risks of comfortable
inaction
John F Kennedy
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Questions?