McDonalds Timeline

1
1948
McDonalds Timeline
1957
1956
1955
1954
1958
1962
1963
1959
1960
1961
1966
1967
1968
1964
1965
Source http//www.media.mcdonalds.com/secured/com
pany/history/timeline/
2
1948

• In December, Dick and Mac McDonald open the
  first McDonalds drive-thru restaurant in San
  Bernardino, California.
• A little hamburger man called "Speedee" becomes
  the company symbol.

Timeline
3
1954

• Ray Kroc becomes franchising agent for the
  McDonalds brothers.

Timeline
4
1955

• On April 15, Ray Kroc opens his first McDonalds
  in Des Plaines, Illinois.
• In July, Ray Kroc opens his second McDonalds in
  Fresno, California.
• Total sales for the company are 193,772.

Timeline
5
1956

• McDonalds Corporation adds 12 restaurants
  including Chicago, Skokie, Waukegan, Joliet, and
  Urbana, Illinois Hammond, Indiana Los Angeles,
  Torrence, and Reseda, California and Dallas,
  Texas.
• Ray Kroc hires Fred Turner as a grillman in his
  1 store in Des Plaines.

Timeline
6
1957

• McDonalds becomes known for the motto "QSC" for
  Quality, Service, and Cleanliness.
• Ray Kroc personally delivers free hamburgers to
  Salvation Army workers in Chicago at Christmas.
• At year end, sales for McDonalds 40 restaurants
  totaled 3,841,327.

Timeline
7
1958

• McDonalds sells its 100 millionth hamburger.
• Fred Turner becomes Vice President of the
  company.
• McDonalds annual sales skyrocket 151 over the
  previous year to 10,896,163.

Timeline
8
1959

• 100th restaurant opens in Fond Du Lac,
  Wisconsin.
• In total, a record 66 restaurants open.
• McDonalds begins billboard advertising.

Timeline
9
1960

• "Look for the Golden Arches," was McDonalds
  first jingle.
• The company celebrates its 5th anniversary,
  selling its 400 millionth hamburger.
• Ad campaign cheers on the "All American Meal" - a
  hamburger, fries, and milk shake.

Timeline
10
1961

• Ray Kroc buys out the McDonald brothers for 2.7
  million.
• Hamburger University confers Bachelor of
  Hamburgerology degrees to the first graduating
  class.
• The Golden Arches - a modernistic M - replaces
  "Speedee" as the companys logo.

Timeline
11
1962

• "Go for Goodness at McDonalds," a new
  advertising logo slogan is introduced.
• McDonalds sells its 700 millionth hamburger.
• Magazine advertising is placed nationally for
  the first time in Life magazine in the October
  5th issue.

Timeline
12
1963

• Hamburger University graduates its 500th student.
• The one billionth McDonalds hamburger is served
  by Ray Kroc on the Art Linkletter Show.
• Ronald McDonald makes his debut in Washington,
  D.C.

Timeline
13
1964

• At year end, there are 657 restaurants.
• The companys gross sales hit 130 million.

Timeline
14
1965

• McDonalds celebrates its 10th anniversary with
  the first public stock offering at 22.50 per
  share.
• Ronald McDonald makes his first appearance in the
  Macys Thanksgiving Day Parade.
• Television network advertising begins.

Timeline
15
1966

• Ronald McDonald appears in his first national
  television commercial.
• In March, McDonalds stock splits for the first
  time (3-for-2).
• McDonalds exceeds 200 million in sales, and
  sells its two billionth hamburger.

Timeline
16
1967

• McDonalds All-American High School band is
  organized.
• The first international McDonalds restaurants
  open in Canada and Puerto Rico.
• Operators National Advertising Fund (OPNAD)
  begins operation.

Timeline
17
1968

• The Big Mac and Hot Apple Pie are added to the
  menu.
• The 1,000th store opens in Des Plaines,
  Illinois.
• McDonalds opens in Hawaii.
• Average annual sales for McDonalds restaurants
  open at least 13 months are 333,000.

Timeline