Product Division Automation

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Product Division- Automation Networks -
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Roadmap Automation Networks
Overview
Office IT
Lapp brand name ETHERLINE UNITRONIC

• Ethernet gt Ethernet TCP/IP
• gt ProfiNet
• Fieldbus gt AS-Interface
• gt ProfiBus-DP
• gt CANopen
• gt DeviceNet

Industrial Automation Networks
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Cable applications move towards Bus systems

• Typical industrial fieldbus application in 2007
• Controller cables ca. 25
• Bus / Data cables ca. 60

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Cable applications move towards Bus systems

• Predicted annual growth
• Industrial Ethernet 5060
• Fieldbus (AS-i,Profibus) 68
• source ACR, FrostSullivan, Cisco

5 years
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Industrial Ethernet worldwide
29 p.a.
source ARC study, Sep. 19th, 2007
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Selling story
Market access by solutions
supplier C
supplier B
supplier A
1 X
3 Supplier for 1 solution
? System Component Supplier ? Cables
Connectors Active Components out of one hand
1 contact within pre-sales, after-sales support
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Industrial applications
Switch, Router, Gateway, Media converter, Power
supplies, VPN, Firewall, Wireless
Lapps core Business !!
Structured cabling, Connectors, Infra
structure, Markings, Passive data protection
(OVP)
source Cisco, competitors
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Industrial applications

• sell by application
• offer technical solutions
• get t/o-volume
• generate higher margins

Market access via Active components (electronics
functionality) to OEMs, End users, System
Integrators, Contractors, Consultants
source Cisco, competitors
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Roadmap Automation Networks
we are on the way
expected time schedule
2009 2008 2008
2007 2005 if decission is made
until June07
WLAN, Security, Safety, Real Time
Interface units (power supplies, mediasignal
converters)
own product range Industrial Ethernet switches
Gateways
structured cabling (ISO / IEC 24702)
existing product range
start with brand labeled products and commodities
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Roadmap Automation Networks
Details 1. Ethernet 1.1
cables (Cu, FO) application-fit matrix ?
identify gap fills 1.2 connectors application
-fit matrix ? identify gap fills
1.3 active components own labeled new product
range compatible to market leaders add on
benefit(s) 2. Fieldbus 2.1 cables application
-fit matrix ? identify gap fills 2.2
connectors application-fit matrix ? identify
gap fills 2.3 active components own labeled
new I/O product range and Gateways to all
bus systems compatible to market leaders
add on benefit(s)
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Planing, Targets, Actions BY 07/08

• Product roadmap Business Unit Innovation
  Automation
• ? Target System-Component-Supplier
• 1. Structured Cabling (Data cablesConnectors)
• Data Cable Selection Guide Application?
  Installation? Solution? Article-No.
• available in D and GB Q3/07
• available in CN Q4/07
• simply to translate, due to lots of graphics /
  less text
• 2. Fieldbus-Components UNITRONIC
• - Lapp Fieldbus Components for AS-i,
  ProfiBus Q1/08
• - Lapp Fieldbus Components for CANopen,
  DeviceNet Q2/08
• 3. Industrial Ethernet ETHERLINE
• - Lapp Industrial Ethernet Product range
  expected in Q2/08

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Market figures active components

• World market for PLC, IPC and Control
  modules 4.000 Mio.
• in use with bus systems (75) 3.000 Mio.
• avarage market price (2002.000) 600 /pcs.
  ? 5 Mio. pcs.
• __________________________________________________
  _____________________
• each bus system is used with at least 20
  modules/users/slaves
• avarage market price per bus module (IP2060,
  IP6x100) 80 /pcs.
• __________________________________________________
  _____________________
• Total amount of bus modules 100 Mio.pcs.
• market volume 8.000 Mio.
• market volume for industrial use (50) 4.000
  Mio. (Ethernet, AS-i,DP,CAN,D-Net)
• for Lapp addressable market (10) 400 Mio.
• ( interface units (2025) 80100
  Mio.)
• (e.g. gateways, power supplies, media
  converters, repeaters)
• __________________________________________________
  _____________________
• ? conservative expectation (2) 80 Mio.
• passive infra structure components (gt2/3 of
  application) 200 Mio.
• (e.g. EPIC data connectors, bus/data cables)