New Revenue Streams from the online channel

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Greenlist
NDEDIC - Phoenix May 17-20, 2007
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• Develop new on-line services based on the banks
  ability to authenticate registrants via the
  on-line channel.
• Authentication
• Bill and document presentment
• Online payments (with mobile authorization)
• Each Service generates income from 3rd parties

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Past
Future

• Little revenue from online banking while costs
  have increased in authentication security.
• Demand for online authentication and payment
  services has grown.
• Consumer use of the online channel has eroded
  over time.
• Non-bank institutions have met needs with bank
  infrastructure
• Consumers have trusted banks with money and
  sensitive information

• 3 Billion mobile phones in use, adding 400M per
  year - 2ooM in US alone!
• Greenlist Infrastructure
• reclaims banks primary role in payments value
  chain
• adds mobile access to new and existing payment
  services
• enables a wide range of authentication services
  to the mobile user

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• A Registry where a persons name, address, and
  phone number are linked to a safe public payment
  address such as a deposit only account number.
• A Single-Purpose Switch that routes payment
  requests to consumers bank for authentication
  and authorization to complete a transaction.

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Registrars must be banks (or proxies). Private
information never leaves bank. All payment
transactions are insured.
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• Are applications installed on mobile phones to
  enable payment methods to operate securely in the
  virtual world.
• Some use wallet metaphor on the mobile phone.
• All need Greenlist to
  achieve interoperability

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Purchases Healthcare service at 100 with
Pays Discount Fees
Pays Various Fees
Fees Authentication, Capture,
Settlement Interchange Card Association
Network Assmt.
1.35 to Acquiring Bank (split between acquirer
itself and processor)
Pays 100 on Any Card
POS
Pays 2.20 to acquiring bank (retains 97.80)
1.75 to card-issuing bank
0.10 to Card Association
Today Tomorrow
Authentication, Capture, Settlement New
Revenue source for banks with on-line banking
payers Payment Pathways, Inc. or its
contractor
0.76 to Proxy Registrar (split between PPI
Providers Registrar)
Pays 100 on Phone
VPN
Pays 1.36 to Greenlist Registrar (retains 98.90)
0.50 to
0.10 to Reg. E insurance fund
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Fee Breakdown
Payers Registrar Bank (and proxy if applicable)
Income
Providers Registrar Banks Income
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Registrars income

• Payee sourced revenue

• Payer sourced revenue

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• Authentication of Consumers to Third Parties
• Online Bill Presentment Payment
• Authentication and Guarantee of Online Payments
• Registrar-Registry is a closed system
• X.509 Certificates for registrars
• Certification Authority (CA) based on Federal
  Bridge CA model

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Greenlist means your financial identity is always
protected. Always ready when you need it to
perform for you..