Whats my brand Is it your Perception

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Whats my brandIs it your Perception?

• SPU
• July 2009

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What is Marketing?

• The science of conveying a message in order to
  direct a response that results in an action
• Just Do It buying Nike products will enable you
  to run faster, jump higher, be healthier, etc.
• You Can Have It Your Way Burger King is about
  empowering you where your in control and food is
  better
• Even a Caveman Can insurance doesnt have to be
  complicated when choosing Geico

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Perception
CONTACTyour interaction with others first
impression can be there total perception
INFLUENCE
VALUE what benefit or lack of benefit that
others perceive you to bring will drive your
value to them
REPUTATION what others perceive you to be will
dictate how much influence you have on them
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How you look, says what?
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Perception is Everything

• First impressionsis everything
• It takes 3x more effort to recover from a bad
  first impression
• Brand identity
• Whats a brand?
• Whats your brand?
• Image
• Where do you display an image?
• What do others think your image is?

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Perceptions of You
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Different Perceptions
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Stakeholders

• Members
• Alumni
• HQ
• Other chapters
• IFC
• University
• Local community
• Girls

• Who cares about what you do?
• What you say or do impacts?
• Why does what you do or say or the perception
  that you create matter?

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Brands

• The power is in the recognition and message
• Good vs. Bad
• The most recognized brand is

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Brand

• Sigma Pi

• Before you went through rush or even joined the
  fraternity did you know the difference between a
  Gamma and Rhohow would a freshman know the
  difference between Sigma Pi and EN?

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Advertising vs. PR
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PR Machine

• What is PR?
• Reactive vs. Proactive
• The Press
• Who should talk
• What do you say
• When do you say it

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Is the Press your Friend?

• Nothing is Off the Record
• What you sayWILL be used against you
• No Comment is a COMMENT
• There is a difference between telling the truth
  and telling too much
• Never Hide or Lie!!!

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What to do about the media

• Contact your CD, PA HQ
• Defer all media inquiries to HQ
• We ask that you direct all questions to our
  Executive Offices, here is the number
  1-800-332-1897

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Social Media Resources

• Blogs
• Blogger
• WordPress
• Reputation Management
• Google Alerts
• Search.twitter.com
• RSS
• Google Reader

• Widgets
• Springwidget
• Social Networks
• LinkedIn
• http//tinyurl.com/kmdo6g
• Facebook
• http//tinyurl.com/kt7vex
• Twitter
• http//tinyurl.com/n53w9t

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Growing at breakneck speed
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Facebook isnt just for kids
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Twitter not just for the young folks
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• Voters use of text and social networks

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Summary

• You control your brand
• You decide what you stand for
• You live your brand
• Your brand is fragile, take care of it!