BUILDING THE BRAND STORY THROUGH WORKSPACES

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Pune Mumbai London

An ISO 90012008 Company
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Pune Mumbai London

An ISO 90012008 Company
BUILDING THE BRAND STORY THROUGH WORKSPACES
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(No Transcript)
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ABOUT BRAND STORYTELLING
ABOUT BRAND STORYTELLING Brand storytelling is
the buzzword in marketing today. Whether it is
digital marketing or advertising, today's
marketers use brand storytelling to establish
relationships with customers. Brand stories are
a way of branding work environments by
Presenting a company's values and achievements
Engaging customers with relevant, experiential
design Building an emotional connect
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ABOUT BRANDED WORK ENVIRONMENTS
ABOUT BRANDED WORK ENVIRONMENTS A branded
workspace functions as a storytelling platform
for your brand. It's a multi-faceted canvas to
communicate your heritage and milestones,
corporate values, vision for the future, and any
other aspects you want people to know about your
brand. Enlivening your space with branded,
interactive and experiential elements also
engages, motivates and inspires your
workforce. The goal for any brand-reflecting
office is to make everyone whether they are
your employees or customers feel like they know
your brand, understand your passion and
personality, and relate with your values and
vision. Corporate workspaces offer the spaces to
tell your brand story across different areas.
Different rooms or sections can present one
chapter or part of your story. As people tour
your facility, the entire story unfolds.
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WHY BRAND WORK ENVIRONMENTS ?

• Effective office branding can impact a company
  by
• Creating a sense of community A branded
  workspace enhances employee understanding and
  adoption of business objectives and company
  values, as well as improves employee wellbeing
  and retention.

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WHY BRAND WORK ENVIRONMENTS ?

• Attracting engaging customers Effective office
  branding informs visitors about your business and
  your brand. A bespoke office environment helps
  build confidence in your brand and your
  capabilities.

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WHY BRAND WORK ENVIRONMENTS ?

• Building differentiation Whether for new
  clients, existing staff or potential employees,
  your office is an introduction to your brand and
  core values. It defines your brand personality
  and sets you apart.

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WHY BRAND WORK ENVIRONMENTS ?

• Boosting creativity Connects employees to their
  purpose by reminding them of the organizations
  values and their role in that journey. When
  employees feel valued and inspired, they do their
  best work.

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BUILDING THE BRAND STORY IN SPACE WITH IN-SPACES

• IN-SPACES, a strategic division of Interics
  Designs Pvt. Ltd., starts with an in-depth brand
  study.
• A brand study is a 'big picture' understanding of
  a company how is it perceived by its TA what is
  the buyer's journey what are its values,
  strengths and weaknesses.
• A brand study will help to understand internal
  brand perceptions and customer brand experience.
  It will illuminate the right project objectives,
  throw up concepts and themes for the narrative.
• Armed with a thorough understanding of the brand,
  Interics IN-SPACES narrates your brand story and
  builds meaningful experiences by following 5
  basic steps.

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BUILDING THE BRAND STORY IN SPACE WITH IN-SPACES
Finally, planning, executing and managing the
spatial branding with consideration for the
on-site constraints while maintaining sanctity of
the design system created.
Evolving a distinct language and character based
on the theme which builds an identity for the
brand in space. The elements in the language
derive from the brand's visual equity, and serve
to make the interiors engaging.
Enlivening the brand's philosophy and values
through multi-sensory Design
Developing a journey for the audience (chapter by
chapter) through the space and detailing each
touchpoint. We map relevant story-driven content
to each touchpoint, along with look and feel
attributes, to create experiences and evoke
specific user emotions.
Crafting a spatial brand story/theme to unify the
space and guide brand-enriched content.
Interics years of experience, understanding and
selection of production material, and minutely
supervised execution and installation on-site
ensure successful and impactful outcomes.
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CONCLUSION
Consult IN-SPACES for your spatial branding and
corporate office branding needs. IN-SPACES is a
part of Interics Designs, a multi-disciplinary
creative design agency in India with proven
expertise in Brand Strategy, Brand Image
Building, Graphic Design and Environment
Branding. After decades in the business,
IN-SPACES has proven expertise and considerable
experience in office branding, brand experience
centers, tech centers and other space design.
With environmental graphic design, we execute
projects to transform office buildings into
physical manifestation of your brand so when
employees and visitors enter, they actually step
into your brand. Using a blend of graphic
design, interactive design, informative design
and 3D design, the complete package tells a
story, extends and elevates the brand experience,
and creates a wow factor that is distinct,
impressive and inviting. Check out IN-SPACESs
impressive portfolio on www. smartexhibitiondesign
.com
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Connect with us
91 9373273322 www.intericsdesigns.com
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