TechReady 3

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Democratizing knowledge Social networking for
the enterprise Technologys contribution Friday
11 May 2007 - 130 pm
Greg Stone Regional Technology Officer
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Democratizing knowledge Social networking for
the enterprise Technologys contribution Friday
11 May 2007 - 130 pm
Greg Stone Regional Technology Officer
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Social Networking phenomenon

• Individual consumer
• Personal connections Second Life
• Business connections LinkedIn, Plaxo
• _at_ work
• Your success within organisation
• On behalf of organisation

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Our focus

• Reason for this session
• World is changing knowledge based,
  relationships matter (trust)
• Citizen, Student, Patient
• Role of Govt maintain relevance
• Drilldown _at_ work SN possibilities

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Granovetters SWT Theory

• Two nodes connected by a strong tie will have
  mutual acquaintances (ties to same 3rd parties)
• Weak ties are the bridges hence the value of
  weak ties
• Strong ties embed homogeneous characteristics
• Weak ties connect to diversity
• Weak ties a source of novel information

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Strength of Tie

• We can attach values to ties,representing
  quantitative attributes
• Information capacity of tie
• Rates of flow or traffic across tie
• Distances between nodes
• Probabilities of passing on information
• Frequency of interaction

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Building Social capital
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What is Knowledge Network?

• Knowledge Network is Enterprise Business
  Connection software that helps users collaborate
  more effectively by automating the discovery and
  sharing of undocumented knowledge and
  relationships

Expertise Location
Connectors
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Expert Systems
Expert Systems vs. Knowledge Network
The Expert
Great
Expert Location Systems
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Why has Microsoft Created KN?

• Three Core Beliefs
• Most knowledge is undocumented
• Its often difficult to connect to the right
  person
• Weak Ties deliver significant value

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Core Belief 1Most knowledge is undocumented

• Not stored in documents
• Not stored in databases
• Its Stored in peoples heads
• Employees are more likely to turn to colleagues
  for information

Source Delphi Consulting Group
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Core Belief 2Its often difficult to connect
to the right person

• Finding the right person often involves a
  referral by an intermediary

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Core Belief 3Weak Ties deliver significant
value

• People in our inner circle know basically the
  same people and the same things that we know
• People that they know have connections that we
  dont have
• By leveraging Weak Ties we can learn about new
  opportunities, share new ideas or meet a new
  person or group of people

2 Degrees Their Extended Circle
3 Degrees Their Extended Circle
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Bottoms-up Relationship Tracking
Applications Leveraging Relationships
SharePoint Search Center People Portrait Pages
Relationship Data Sources (Digital Clues)
Portraits My Sites
Instant Messaging Contacts
E-mail
Distribution Lists
Active Directory Relationships
Team Sites
Contact Lists
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The Knowledge Network Solution
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Privacy ConcernsStriking the Right Balance

• The goal is to strike the right balance between
  Utility, Simplicity Privacy
• Utility is how useful?
• Simplicity is how easy?
• Privacy is whats revealed, control?

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The Simple Privacy Model

• Notification
• Communicate steps
• Customers can expose privacy policy
• Control
• User chooses items
• User chooses privacy levels
• Administrators can be given config control
• Consent
• No data to the server before the user has
  approved it

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Privacy Model Notification, Control Consent
First pass analysis
Install KN
Accept Privacy Statement
Accept Privacy Statement
Choose Data Sources
Choose Data Sources
Choose Data Sources
Profile Review Approval
Profile Review Approval
Profile Review Approval
Upload Profile
Run Analysis
Upload Profile
Run Analysis
Upload Profile
Run Analysis
Incremental analysis Default is set to every
two weeks
Profile Review Approval
Profile Review Approval
Profile Review Approval
Incremental Analysis
Upload Profile
Incremental Analysis
Upload Profile
Incremental Analysis
Upload Profile
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Anonymous Condition

• Seeker Initiates search

• Anonymous Results

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Making ConnectionsFind The Right Contact You
Need To Solve A Problem, AnswerA Customer
Complaint Or Consult With You On Your Project
Expertise Location Instantly find people who have
expertise in specific areas
You have an expertise location system but it is
not being kept up, dynamic profiling ensures up
to date information
Keeping information fresh Dynamic profiling
ensures that information is kept current and
relevant
You dont know the Expert directly but you know
someone who can connect you together
Connect to another person Locate a contact who
can introduce you to the right person via social
distance
Make better decisions faster By knowing who knows
who and who knows what you can quickly identify
key people to make better decisions faster
You are hosting a decision making meeting and
want to make sure that the right people are there
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Thank You!